UTV Regional Sales Manager Canada

UTV Regional Sales Manager (Canada) Job Summary The UTV Regional Sales Manager is responsible for driving sales growth of SDLG UTV products, including machines, attachments, and parts, while supporting aftermarket service coordination across the region. This role will lead the development and management of an authorized dealer network, expand key customer relationships, and achieve annual sales targets. The position also plays a critical role in strengthening SDLG’s brand presence across construction, forestry, mining, agriculture, and municipal sectors. This role reports to the Country Regional Director. Key Responsibilities Sales & Business Development Develop and execute monthly and annual sales plans to achieve revenue and growth targets Identify, acquire, and develop new UTV dealers and key accounts Manage the full sales cycle, including quotations, contract negotiation, order fulfillment, and delivery follow-up Build and maintain strong relationships with customers and key stakeholders Dealer Network Management Establish, develop, and manage the authorized UTV dealer network Monitor dealer performance, including equipment sales, inventory levels, pricing strategy, parts availability, and service capabilities Provide product knowledge and sales training to dealer sales teams to improve performance and market penetration Market & Competitive Intelligence Analyze market trends, customer demand, and industry developments Monitor competitor activity, including pricing, product offerings, promotions, and go-to-market strategies Identify opportunities for growth within key sectors and geographic regions Qualifications Experience 3–5+ years of sales or sales management experience within the UTV/ATV, heavy equipment, or related industries Experience working with dealer networks and channel sales preferred Knowledge Strong understanding of UTV/ATV products, applications, and target customer segments Familiarity with equipment financing, leasing, and insurance is an asset Skills & Abilities Proven ability to develop dealer networks and drive sales growth Strong negotiation, communication, and presentation skills Ability to travel extensively within the region (approximately 50%+) Proficiency in English (written and spoken); French is a strong asset for Quebec and Eastern Canada markets Proficient in Microsoft Office (Excel, PowerPoint) Benefits 401(k) matching Bonus based on performance Competitive salary Health insurance Paid time off Parental leave Vision insurance Comprehensive benefits package Compensation & Benefits Competitive base salary (CAD $80,000–$120,000) plus performance-based incentives Company car allowance and travel reimbursement #J-18808-Ljbffr SDLG NORTH AMERICA CORP.