Sr Principal Technical Product Manager

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We\u2019re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. \n\n\nWe\u0027re hiring a Principal, Technical Product Manager to own and transform Hasbro\u0027s digital content and product information technology portfolio.This is a highly influential, hands-on role that combines portfolio management, technology rationalization, and platform modernization. You\u0027ll inherit a $5.8M portfolio of enterprise platforms spanning Digital Asset Management, Product Information Management, content syndication, 3D/packaging tools, and robotic process automation. Your job is to make it dramatically simpler, more capable, and more cost-effective.You\u0027ll work at the intersection of creative, commercial, and technology teams. You\u0027ll partner with Brand, Marketing, Licensing, and Retail partners to ensure the platforms they depend on every day are modern, reliable, and ready for AI-native ways of working. \n \nSuccess in this role means reducing vendor sprawl, landing critical platform migrations, replacing manual content operations with intelligent automation, and delivering measurable savings while improving the experience for thousands of users worldwide. If you\u0027re motivated by taking something complex and making it elegant, this is an opportunity to reshape how Hasbro creates and delivers content.\n\n \nWhat You\u0027ll Do: \n \n\n\nPortfolio Rationalization \u0026 Vendor Management \n \n\n\nAssess the full digital content technology portfolio to identify redundancy, underutilization, and consolidation opportunity. Lead vendor negotiations, contract renewals, and sunset decisions with a target of $1.5\u20132.5M in savings over 24 months. Make clear, evidence-based recommendations on what to keep, evolve, and remove.\n\n \nPlatform Migration \u0026 Modernization\n\n \nLead the Syndigo PXM implementation \u2014 the critical-path migration from legacy PIM to a modern product experience management platform. Drive the OpenText DAM evolution strategy, determining what can be absorbed by adjacent platforms and where a modern content lake approach adds value. Rationalize the 3D and packaging toolchain across six vendors into a streamlined, supportable stack.\n\n \nIntelligent Automation \u0026 AI Enablement\n\n \nOwn the Automation Anywhere modernization path \u2014 evaluating the transition from traditional RPA bots to AI-native agentic workflows. Identify high-impact use cases where content operations, data transformation, and reporting can be handled by intelligent automation. Partner with the Commercial Technology team to connect content platform capabilities with planning and forecasting workflows.\n\n \nContent \u0026 Creative Operations Impact\n\n \nImprove the reliability and speed of content syndication to retail partners worldwide. Strengthen the connection between Brand, Licensing, and Commercial teams through better-integrated content platforms. Support faster creative-to-shelf cycles by removing friction from digital asset workflows.\n\n \nTeam Leadership \u0026 Enterprise Partnership\n\n \nLead a team of approximately 16 across content operations and applications development. Collaborate with Technology, Data, and Infrastructure teams to ensure platform decisions align with enterprise architecture direction. Support change adoption through clarity, partnership, and measurable outcomes.\n\n \nWhat You Bring: \n \n\n\n * Experience managing enterprise content, DAM/PIM, or digital supply chain platforms in a complex, multi-brand environment.\n * Hands-on experience with platform migrations, vendor rationalization, and technology portfolio management \u2014 you\u0027ve inherited something sprawling and made it simpler.\n * Understanding of AI-enabled automation, agentic architectures, and how intelligent workflows can replace traditional RPA and manual processes.\n * Strong vendor management instincts \u2014 you\u0027ve led multi-year contract negotiations and know when to push, when to partner, and when to walk away.\n * Comfort working across creative, commercial, and technical teams \u2014 you translate between audiences fluently.\n * A product mindset \u2014 you think about platforms as products that serve users, not as IT systems to be maintained.\n * Experience leading and developing teams through transformation, not just steady-state operations. \n \n\n\n\n\nWe are an Equal Opportunity / Affirmative Action Employer\n\nHasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.\n\nWe will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.\n\nThe base salary range for this position is $159,900.00 to $239,900.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.\n\nOur Comprehensive Benefits Package Includes:\n\n * Health \u0026 Wellness: Medical, Dental, and Vision Insurance\n * Time Off to Recharge: Paid Vacation \u0026 Holidays\n * Financial Well-being: Generous 401(k) Match\n * Life \u0026 Family Support: Paid Parental Leave\n * Giving Back: Volunteer \u0026 Employee Giving Programs\n * Level Up Your Skills: Tuition Reimbursement\n * Exclusive Perks: Product Discounts \u0026 More!\n\n\n