Marketing Manager I/II, US Dermatology Consumer Marketing

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

Talent will be hired at a level commensurate with experience.

This role is onsite Tuesday, Wednesday, Thursday in our Mettawa, IL office.

The Marketing Manager works in collaboration with the Associate Consumer Marketing Director and brand team(s) to develop and execute strategic and tactical marketing plans for SKYRIZI (Psoriatic Disease), to drive key consumer marketing business initiatives. This individual is responsible for managing cross-functional teams to develop and execute advertising and promotional tactics. This position requires the individual to foster positive working relationships to partner collaboratively with internal and external partners to execute plans.

Key Responsibilities Include:

• Lead development and manage execution of DTC tactics for SKYRIZI to drive brand awareness, disease awareness, acquisition, and conversion initiatives through a variety of channels, which may include: broadcast, CRM, direct marketing, in-office, print, website, with a strong emphasis on digital communications.
• Drive and participate in business and marketing plans and processes across Dermatology. Leverage core marketing capabilities in the creation and refinement of marketing plans.
• Understand and leverage trends in the marketplace impacting Consumer Marketing using data-driven strategic insights to apply on an ongoing basis to the marketing plan.
• Utilize various research methods (e.g., market surveys, focus groups, consumer interviews) to provide effective brand positioning, insights, and key points of differentiation into the marketplace.
• Direct and manage projects, including the execution of marketing plans, initiatives, and tasks. Deliver high-quality work product in a timely fashion (meets deadlines). Ensure that regulatory and compliance guidelines are followed.
• Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
• Assist in the management of the scope, direction, and terms of the agency relationship and aid in oversight of all aspects of agency relations.
• Track and manage the Consumer Marketing Budget while collaborating with the team to utilize resources effectively and efficiently

Qualifications

• Bachelor's degree in Marketing or related field equivalent.
• 4-6+ years of relevant work experience in marketing
• Strong leadership, communication, and interpersonal skills, and an exceptional ability to work cross-functionally with internal and external agency partners to achieve marketing goals; ability to lead without authority
• Proficiency in core marketing capabilities such as creative development, value proposition, positioning, segmentation, investment optimization, etc.
• Excellent project management capabilities, good analytical and conceptual abilities, self-starter initiative, and team orientation.
• Strong communication, presentation, and inter-personal skills.
• Must have attention to detail, execution, and follow-through
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products

Preferred:

• Prior experience in pharmaceutical or CPG marketing
• Experience working with and managing multiple external agencies, including advertising, digital, database agencies, and internal cross-functional partners.
• DTC mass media (TV, Print, Web/Digital) experience
• CRM experience, including Direct mail and e-mail
• Understanding of social media platforms and their application
• Ability to work with all levels in a highly matrixed organization.
• Ability to influence senior management

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.


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