Sales Specialist

Sales SpecialistThe Sales Specialist is a regional sales professional responsible for executing field-level sales strategies and driving customer engagement across assigned territories, including car dealers, national retailers, clubs, and independent dealers. The role focuses on increasing sell-through performance by building strong customer relationships, optimizing in-store execution, supporting promotions, and identifying new business opportunities. This position partners closely with Regional Sales Managers and account teams to align sales plans with market execution while leveraging data, CRM tools, and customer insights to improve market share and territory performance. Success in the role requires strong sales, communication, and analytical skills, along with the ability to travel extensively and manage a large geographic region.Territory Assignment: Atlanta, Georgia and vicinityThis is a field-based position supporting accounts throughout the Atlanta, Georgia territory. Candidates should reside within the territory or a reasonable driving distance. This role requires approximately 80% travel, with an average of 4 days per week spent in the field. The successful candidate will be expected to visit each assigned account at least once per quarter and regularly travel throughout the territory.Why This Role MattersDrives revenue growth and market share by executing regional sales strategies and maximizing sell-through performance across key customer channels, including car dealers, retailers, clubs, and independent dealers.Serves as a critical link between corporate strategy and market execution, ensuring promotions, product placements, merchandising, and training initiatives are effectively implemented at the point of sale.Strengthens customer engagement and loyalty by building trusted relationships with dealers and frontline stakeholders while identifying and converting new business opportunities within the territory.Provides valuable market intelligence through analysis of sales trends, customer feedback, and competitive activity, helping shape business decisions, improve performance, and support future growth initiatives.What You Will DoExecute regional sales and sell-out strategies across assigned territories to drive sales growth, market share, and customer engagement.Manage and support key customer channels, including car dealers, retailers, clubs, and independent dealers, ensuring strong product visibility and merchandising execution.Build and maintain relationships with customers and dealers, while identifying and pursuing new business opportunities to expand territory performance.Analyze sales results, customer trends, and competitive activity to identify opportunities and recommend actions that improve sell-through and profitability.Partner with Regional Sales Managers and account teams to align sales plans, promotions, product launches, and field execution strategies.Maintain accurate CRM records and provide customer and market insights to support forecasting, planning, and strategic decision-making.What We Are Looking ForBachelor's degree in Business, Marketing, Sales, or a related field or 5+ years experience in lieu of degree.Progressive experience in sales, account management, strategic product support, sales support, or completion of a sales development program preferred.What Sets You ApartExperience utilizing CRM platforms, such as Salesforce, to manage customer relationships, track opportunities, and support sales planning.Demonstrated ability to analyze sales and customer data to identify trends, drive decision-making, and improve business performance.