Jr. Digital Media Publishing Specialist

Job Description

Job Description

About the Role

WebFX is seeking an entry-level candidate for our Earned Media team! Our ideal candidate has a bachelor's degree (or will soon have one!), and is excited about starting a career in digital marketing and public relations. Related experience is awesome to have, but never required - we'll train you on everything you need to know.

The Qualifications: Does This Sound Like You?

Do you:

• Have a bachelor's degree? (OR, are you within 1 year of graduating with your bachelor's degree?)

  • All majors welcome!

• Have a cumulative GPA of 3.4 or above?

Have you:

• Had prior working experience, in any field? (for example, a part-time job, summer job, internship, etc)

Are you:

• Interested in a career in digital public relations and digital marketing?

• Interested in, and able to work full-time from our office in Harrisburg PA? (if you're still in school, think ahead - this would be for after graduation!)

• Able to communicate well, both verbally and in writing?

• A strong researcher?

• Familiar with using AI tools?

• Not afraid of numbers, analysis, & new and emerging technology?

Do you identify with these traits and qualities?

• You're interested in the web, and like keeping up with new technology

• You're professional, dependable, and self-motivated

• You take pride in your work and always strive for high-quality results

• You work with urgency and enjoy getting things done

• You're proactive when it comes to solving problems

• You're a lifelong learner, and are always looking to stretch and grow your skills

• You love thinking both creatively and analytically, and love using data to make decisions

• You're excited about making a difference for clients and businesses from a wide range of industries

If you checked yes to all or most of these items, then there's a good chance you might be qualified, and we'd love to hear from you!

The Job Responsibilities: What You'll Learn to Do

Digitally Network With Publishers

(About 30% of your day)

• Research and outreach online bloggers, publishers, and journalists, maintaining these relationships over time

• Develop and pitch content ideas to these publishing outlets

Drive Client Visibility in AI Search Results

(About 25% of your day)

• Become a specialist in earning references and citations for your clients' in AI search results

• Secure earned content placements, citations, brand mentions, and back-links across authoritative third-party websites, through your efforts in networking

• Position your clients for maximum AI and search visibility through strategic publisher placements

Manage Strategic Content Placement

(About 25% of your day)

• Manage the content creation workflow from ideation to publication

• Coordinate content creation and placement

• Post original digital content relevant to our clients' keywords and SEO and AI Search Visibility campaigns

• Implement SEO content and link-building best practices

Analyze and Research for Best Performance

(About 20% of your day)

• Use web analytics to measure the impact of content campaigns

• Generate and research topics for web content such as infographics, blog posts, and content promotions

Tools/Technical Skills You'll Learn on the Job:

(You are not expected to know these in advance - we'll teach you from the ground up!)

• Excel/Google Suite

• Google Analytics

• DataStudio

• RevenueCloudFX

The Benefits: What You'll Get

Comprehensive, On-the-Job Training and Career Development

• Initial "career kickstart" training to learn foundational hard skills over the first few months on the job

• Ongoing advanced training sessions from industry experts as you progress further in your role

• Regular team Lunch-and-Learns in our on-site training amenities

Career Growth and Upward Progression Paths

• All our Jr-level roles represent the first step on an upward promotional path within WebFX

• Merit-based promotions are abundant for new team members who meet or exceed performance metrics

• Regular 1-on-1 check-ins with a manager to support career growth

Potential promotional path for Jr. Digital Media Publishing Specialist:

• Content Marketing Specialist

• Content Marketing Analyst

• Digital Publishing Consultant

• Lead Digital Publishing Consultant

• Sr. Digital Content Consultant

In-Person Experience Alongside Our Team of Industry Experts

• This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.

Compensation

• $47,500 - $49,500 (potentially higher based on work experience)

Meet WebFX: Who We Are

Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been 10x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different countries!). While we are growing at a rapid rate, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that’s where you come in!

We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We are passionate about what we do, we’re committed to driving business growth for our clients, and we’re on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.

Why Choose WebFX?

Vibrant Company Culture: We've been named the Best Place To Work in Pennsylvania 10 times 

Individual and Company Growth: Merit-based promotions with a clear progression path. WebFX grew 250% over the past 3 years, and we promote almost exclusively internally

Training and Development: Entry-level roles, comprehensive training, ongoing learning programs, and the chance to learn from some of the best in the business

Flexible Schedule: Start your day between 8-10 am - when you do your best work 

Insurance Coverage: Health, vision, dental, and supplemental insurance with multiple plans and options to choose from, including HSA and FSA options with contribution matching 

100% Company 401k Matching: Up to 4% 

Work-Life Balance: Generous PTO, new parent support (and paw-ternity leave!) 

Tech and Equipment: All technology & equipment provided - every FXer receives a tech set-up valued at ~$1500, plus a personal desk fund for any extra touches you want to add to your space! 

Health & Wellness: 24/7 on-site gym and an employee wellness program including a free FitBit, fitness challenges, and a Headspace account 

Office Perks: Complimentary coffee service by our on-site barista, tea bar, pet-friendly office spaces, casual dress code, surprise catered meals, and more 

Opportunities to Give Back: On top of charitable donation matching and local volunteer opportunities, our #FXBuilds program has positively impacted over 15,000 people around the world - and every individual FXer's work directly contributes

...And So Much More! Home buyer program, profit sharing, personal desk fund, green commute benefits, and the opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients

Check out our culture on social media:

Instagram

Twitter

Facebook

*You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!

We have a multi-step interview process, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? You should definitely apply now!

WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!