Sr. Manager, Digital Products - Cox Farms

Senior Manager Of Digital Products

Cox Farms, which operates across North America, is part of the Cox Enterprises family of businesses and a pioneering leader in the Controlled Environment Agriculture (CEA) industry. Backed by Cox Enterprises' long-standing commitment to building stronger businesses and a better world, Cox Farms is dedicated to revolutionizing food production through sustainable and innovative technology. Our cutting-edge facilities leverage advanced agronomic, production, and greenhouse systems to deliver fresh, high-quality produce to consumers year-roundminimizing environmental impact while maximizing resource efficiency.

As we continue to expand and innovate, we are seeking an experienced Senior Manager of Digital Products to act as a key bridge in managing the relationship between our business stakeholders and our technology delivery teams.

The Senior Manager of Digital Products is responsible for developing and launching customer-facing products end-to-end while defining, delivering, and continuously improving technology-enabled products that drive measurable business value. This role serves as a strategic bridge between business stakeholders and delivery teams-owning product vision, roadmap execution, and backlog prioritization while cultivating strong relationships across the organization. You will also lead modern digital product practices for the team: how we frame problems, how we conduct discovery and research, how we use generative tools, how we measure impact, and how we deliver rapidly and responsibly across Cox Farms. The ideal candidate has deep experience managing enterprise?scale IT Products and can operate comfortably at both strategic and hands?on levels.

Key Responsibilities:

• Business Relationship Management
• Act as the primary product liaison for key business stakeholders, building trusted partnerships across business departments
• Elicit, document, and prioritize business needs, ensuring alignment with product strategy and organizational objectives
• Facilitate regular stakeholder reviews, roadmap discussions, and outcome-based conversations
• Translate complex business problems into clear product opportunities and success metrics
• Build and maintain relationships with Cox Farms employees, policy advisors, legal counsel, and executive sponsors, translating between policy goals and product decisions in both directions

• Product Strategy & Roadmaps
• Define and communicate a clear product vision and strategy aligned with company goals
• Maintain product roadmaps that balance short-term delivery with long-term strategy
• Evaluate market trends, customer feedback, and competitive insights to inform roadmap priorities
• Ensure roadmap transparency and alignment across leadership, stakeholders, and delivery teams
• Coordinate with the wider IT team on what is needed for production launch, including platforms, performance, security, accessibility, and compliance reviews

• Product Backlog Management & Grooming
• Own the product backlog, ensuring it is well-defined, prioritized, and aligned to business value
• Guide Product Owners in writing clear, actionable epics, features, and user stories with acceptance criteria aligned with best practices in Product Management
• Lead and facilitate regular backlog grooming/refinement sessions with engineering and delivery teams
• Continuously refine backlog priorities based on stakeholder input, customer needs, and delivery insights

• Delivery & Cross-Functional Collaboration
• Partner closely with Delivery teams to deliver high-quality product increments
• Participate in agile ceremonies including sprint planning, reviews, and retrospectives
• Move efficiently through discovery, rapid prototyping, iteration, pilot, and launch, to make pragmatic data-informed trade-off decisions to maximize value, quality, and time-to-market
• Ensure delivered solutions meet user needs, business outcomes, and technical standards
• Partner with communications, executive offices, and external partner organizations on announcement plans, briefings, and post-launch traffic

• Team Leadership
• Lead and develop team of Product Owners, setting the vision, mission, and ways of working across all Product Owners to ensure a consistent experience and delivery level.
• Prioritize and assign workload, ensuring coverage of prioritized Digital products and the delivery of business value
• Foster a collaborative, user-focused, service-oriented culture within the team

• Measurement & Continuous Improvement
• Define and monitor product KPIs and develop clear metrics to measure success and guide future decisions
• Gather and analyze user feedback and performance data to inform iterative improvements
• Champion a culture of experimentation, learning, human-centered design, and continuous improvement
• Create a Best Practice Product Management organization by leveraging experience, industry best practices, and fit-for-purpose approaches to develop standardized, repeatable, effective Product Management practices.
• Move efficiently through discovery, rapid prototyping, iteration, pilot, and launch, making pragmatic tradeoffs to support and align with scope, quality, and timing

Required Qualifications

• 68+ years of experience in Product Management, Business Architecture, or related roles
• Proven experience managing complex product roadmaps and backlogs
• Strong business relationship management and stakeholder communication skills
• Hands-on experience with Agile/Scrum methodologies
• Ability to translate business needs into clear product requirements
• Strong analytical, problem-solving, and decision-making skills

Preferred Qualifications

• 9+ years of experience in Product Management, Business Architecture, or related roles
• Experience working in matrixed organizations
• Background in digital platforms, data-driven products, or enterprise systems
• Experience with tools such as Jira, ADO, Confluence, Aha!, Product board, or similar
• CSPO, SAFe POPM, or other product-related certifications

What Success Looks Like

• Stakeholders view the product team as a trusted strategic partner
• Roadmaps are clearly communicated, aligned, and consistently delivered against
• Backlogs are well-groomed, prioritized, and enable predictable delivery
• Products deliver measurable business outcomes and customer value

Travel will be required to our locations to build relationships, see processes in action, document requirements, implement systems, and provide support. Expect to travel approximately 1-2 times per month.

Culture & Values at Cox Farms

At Cox Farms, we live out our Rooted Together culture: Our Purpose, Vision & Mission

• Purpose: Nourish the Planet
• Vision: To be the most trusted partner in food
• Mission: Delivering the world a reliable supply of healthy and sustainable food powered by our people
• Anthem: The Future of Food Grows Here

Our Core Values At Cox Farms, our culture is Rooted Together. We live our values every day:

• Growth & Innovation Always learning, improving, and finding better ways
• Responsibility (Ownership & Accountability) Own results, act like owners
• Open & Honest (Transparency, Trust, Speaking Up) We build trust through clarity, candor, and courage
• We Before Me (Collaboration, Care, Service) Support our people, our partners, our communities, and the consumers we serve
• Safety Safety in everything we do

Employment Notice This role will support all Cox Farms businesses. The employer for this role is BrightFarms Inc. and is an Equal Employment Opportunity employer. All qualified applicants/employees will receive consideration for employment without regard to age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity or expression, disability, veteran status, genetic information, or any other characteristic protected by law.

For roles based in the United States: Applicants must be authorized to work in the US without the need for employer sponsorship. For roles based in Canada: applicants must be legally eligible to work in Canada.