B2B Marketing Manager - Agency

We are seeking a marketing-focused Account Manager to oversee client relationships and lead integrated marketing initiatives. This is not a sales role. The ideal candidate will serve as the primary point of contact for clients, helping develop and execute marketing programs that drive business results.

This position offers the opportunity to work closely with senior leadership, manage a variety of marketing projects, and contribute to strategic client growth within a collaborative agency environment.

Key Responsibilities

Client Management & Strategy

• Serve as the primary contact for assigned clients and build strong, long-term relationships.
• Gain a deep understanding of client businesses, industries, and objectives.
• Provide strategic recommendations and marketing solutions.
• Manage client expectations through clear communication and proactive planning.

Project & Program Management

• Lead integrated marketing initiatives across digital marketing, social media, content marketing, and public relations.
• Manage project timelines, budgets, and deliverables.
• Develop project plans, goals, and strategic recommendations.
• Ensure projects are completed on time and within budget.

Content Development & Execution

• Create and edit various marketing materials, including marketing plans, presentations, articles, press releases, and social content.
• Review deliverables for accuracy, quality, and brand consistency.
• Support campaign development from planning through reporting and analysis.

Budget & Account Management

• Manage client budgets, billing, and project profitability.
• Assist with developing project scopes and cost estimates.
• Identify and communicate potential project risks and provide solutions.

Team Collaboration

• Partner with internal teams and outside vendors to deliver successful client programs.
• Mentor and support junior team members when appropriate.
• Participate in proposal development, presentations, and business development activities.
• Stay informed on marketing trends, emerging technologies, and AI tools.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Advertising, or a related field.
• 3+ years of marketing experience; agency experience preferred.
• Experience working with B2B marketing programs.
• Manufacturing industry experience is a plus.
• Strong client-facing experience with the ability to translate business goals into marketing strategies.
• Proven project management experience, including timeline and budget management.
• Excellent written, verbal, and presentation skills.
• Strong organizational, problem-solving, and communication abilities.
• Ability to manage multiple projects in a fast-paced environment.
• Experience using AI and other digital tools to improve productivity and quality.

Ideal Candidate

The successful candidate is proactive, organized, and strategic while still willing to be hands-on with execution. They enjoy building client relationships, solving problems, managing multiple priorities, and collaborating with cross-functional teams to deliver high-quality marketing programs.