Director of Events

Director Of Events

Lawn Club is seeking a high-caliber Director of Events to lead our robust event sales and production business. This is a "heavy-hitter" role for a seasoned professional who thrives at the intersection of high-level commercial strategy and meticulous operational execution. In the two-plus years since Lawn Club's opening, our event business has grown rapidly. We now host 1,200+ events annually, ranging from complex corporate experiential activations to high-touch milestone social events. In this role, you will steer the department driving that exciting growth. You'll be a "player-coach" - overseeing a multi-disciplinary team while also selling directly to clients, particularly for the larger and more complex events that are drawn to Lawn Club for our unique offering.

Essential Responsibilities & Qualifications

• Department Leadership: Architect and manage a multi-disciplinary team - including Sales, Coordination, and Operations - overseeing the full talent lifecycle from recruitment and training to strategy and execution.
• Direct Selling: Develop relationships with top clients and sell-in large-scale and other revenue-driving events throughout the year.
• Strategic Sales Management: Own an eight-digit annual team revenue target by driving outbound prospecting, implementing KPIs, and engineering new market-responsive event offerings and sales collateral.
• Revenue Optimization: Maximize per-event profitability through bespoke upselling and cross-selling strategies, while collaborating with leadership and marketing to refine and promote Lawn Club's competitive positioning.
• Operational Mastery: Oversee the technical execution of 1,000+ annual events, ensuring "white-glove" standards through precise Runs of Show, floorplans, catering logistics, and vendor management.
• Execution & Compliance: Manage the end-to-end "nitty-gritty" of event logistics, including client budgets, timelines, insurance (COI), and NYC-specific permitting processes.
• Client & Agency Relations: Cultivate high-level partnerships with corporate clients, event agencies, and milestone event planners to build long-term brand loyalty and retention.
• Executive Reporting: Act as a strategic partner to company leadership, providing real-time data-driven reports on sales performance, client satisfaction, and operational improvements.

Qualifications

• Experience: 7 to 10 years of leadership in event sales and production within high-volume environments, with a proven track record of managing $10M+ in annual revenue.
• Market Mastery: Deep expertise in the New York City hospitality landscape, including large-scale experiential agencies, corporate meetings, and high-touch social markets (e.g., Bar/Bat Mitzvahs).
• Operational Depth: Comprehensive knowledge of complex event production, including technical floorplans, A/V, custom build-outs, and sophisticated catering service standards.
• Leadership: 5+ years of experience managing multi-disciplinary teams.
• Business Acumen: Expertise in budget management, contract negotiation, and the use of CRM tools (Tripleseat preferred) to drive data-driven sales strategies.
• NYC Regulatory Knowledge: Proficient in navigating New York City permitting, TPA requirements, and insurance (COI) compliance.

About You! | Knowledge, Experience and Skills

• Flexible self-starter with attention to detail who can work in a fast-paced environment and support multiple projects at once
• Passionate, creative, entrepreneurial, and dedicated to success
• Ability to routinely shift focus from the macro to the micro throughout the day
• Strong organizational and time management skills
• Excellent communication and interpersonal skills (verbal, non-verbal, and electronic)
• A passion for events and creating memorable experiences
• Genuinely friendly interpersonal skills
• Excited about the opportunity to grow a business in a startup-style work culture
• Not afraid to roll up sleeves and do what needs to be done to get the job done

Physical Requirements

• Ability to perform the essential job functions consistently safely and successfully with the ADA, FMLA and other federal, state, and local standards, including meeting qualitative and/or quantitative productivity standards.
• Must be able to lift and carry up to 25 lbs; Ability to stand for prolonged periods of time and climb steps regularly.
• Ability to physically maneuver through work areas; bend, lift, carry, reach/extend arms, and hands above shoulder height frequently, or otherwise move in a constantly changing environment.

Compensation: 150,000 - 170,000 a year plus commissions

Our Benefits

Taking care of our people is at the heart of everything we do and we're committed to supporting our team with benefits that promote well-being, balance, and growth. From health and wellness to professional development and unique perks, our benefits are designed to help you thrive. Benefits may vary based on employment type and status and may include:

• Medical, dental & vision coverage
• 401(k) with company match contributions
• Life insurance coverage
• Generous paid time off policy
• Free family meal
• 50% employee discount at our businesses
• A robust employee referral bonus program

Growth Opportunities

To us, your career is more than a job—its a journey. Whether you're just starting your career or looking to take the next step, you'll have access to diverse experiences within restaurants, entertainment, sports, retail, and hospitality to gain exposure across different industries and roles. Our goal is to promote from within, offering mentorship, collaboration, resources and clear paths to advancement as you build valuable skills. In our culture, growth isn't just encouraged—it's expected, and we're here to support you every step of the way.