Marketing Coordinator

Welcome to Allegiance Trucks, where our dedication to service fuels every mile. Since our founding in March 2019, we've been on an unstoppable path of growth, acquiring 17 dealership groups and expanding to over 40 locations across ten states. Our team is as dynamic as it is diverse, united by a shared commitment to prioritize our customers, uplift one another, and foster a workplace where everyone thrives. As a leading truck dealership group, we're proud to represent top-tier brands like International, Hino, Isuzu, and Ford, providing exceptional support to the Northeast's essential trucking community. At Allegiance Trucks, we're not just moving forward - we're driving the future of trucking. Why Allegiance Trucks? Benefits Competitive starting pay Excellent health benefits including; Medical, Dental and Vision plans, a complimentary life insurance policy, and several other voluntary coverage options to choose from Generous Paid Time Off policy, including vacation, sick time and floating holidays 401(k) with Company match Support and encouragement for your continued advancement with additional training Allegiance Trucks is committed to equal opportunity for all employees and applicants. Position Description The Marketing Coordinator has a strong focus on e-commerce and digital promotions of all-makes of truck parts. This position interacts with our fixed operations management team, Parts pricing analysts, and the Parts eCommerce on-location team to effectively oversee the all-makes-all models catalogs of the assigned lines of Allegiance Truck's OEMs (International, Ford, Isuzu, Hino), and Fleetrite branded parts and accessories. Key Responsibilities And Performance Measures Develop a complete digital catalog so that consumers can find and purchase parts online. Ensure that the parts data is clean, accurate, and formatted correctly for incorporation into the applicable systems. Identify opportunities to improve the catalog data and provide information to guide the company’s future strategy on systems and the flow of data. Manage day-to-day operations of eCommerce Platform. Submit requests for development support if necessary. Fully develop parts profiles by taking 3-5 images per part and load into the database and website with appropriate alt-attributes. Manage product images and other digital assets utilizing industry best practices. Build and maintain a database of all product attributes including, but not limited to, product descriptions, images, classification, and individual product attributes and fitment. Determine customer requirements as they relate to the Company focus and apply them to the catalog. Demonstrate understanding of products and their application with appealing product titles and descriptions, item dimensions, packaging details and images. Describe product features and their benefits to the customer. Collaborate with marketplace managers to create new item listings for all marketplaces, including Amazon, eBay, & Google Shopping. Collaborate with the Parts team to analyze product assortment for new markets, brands, and upcoming opportunities. Develop and maintain relationships with suppliers and other stakeholders to collect product content information to produce high-quality product data within required specifications. Manage and maintain product classifications, hierarchies, and taxonomies across assigned product lines utilizing internal processes and accepted industry practices. Facilitate data syndication to e-commerce stores, marketplaces, and internal and external systems while ensuring data integrity and security. Other duties assigned by manager. As a proud Equal Opportunity Employer (EOE), we do not discriminate based on race, color, national origin, ancestry, citizenship status, religion, sex, sexual stereotyping, sexual orientation, gender, gender identity, gender expression, age, marital status, mental or physical disability, medical condition, genetic information, military or veteran status, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other protected characteristic. Employment may be contingent upon Allegiance's receipt of an acceptable and job-related drug test, motor vehicle report, and/or reference check, as applicable and permissible by law. #J-18808-Ljbffr