Manager, National Accounts

National Account Manager

As a National Account Manager, you'll be responsible for building and growing strategic partnerships with key customers while driving sales, profitability, and market share. This high-impact role combines relationship management, business strategy, data analysis, and negotiation to deliver winning results for both Pure Fishing and our retail partners.

• Develop and execute joint business plans that drive sales growth and profitability

• Manage key customer relationships and serve as a trusted business partner

• Deliver annual sales, profit, and market share objectives

• Build strategies to secure expanded distribution, merchandising opportunities, and promotional activity

• Leverage consumer, shopper, and market insights to drive customer success

• Analyze financial, brand, and category performance to identify growth opportunities

• Develop and execute annual customer and category plans

• Negotiate and manage trade funds to maximize value for both customers and Pure Fishing

• Partner with demand planning teams to improve forecast accuracy and inventory management

• Monitor competitor activity, market trends, and shopper behavior to identify opportunities

• Collaborate with Marketing, Supply Chain, Operations, and other cross-functional teams to drive results

• Lead customer presentations and business reviews with confidence and professionalism

• Bachelor's degree required

• 5+ years of sales, account management, or trade marketing experience

• Experience managing a $5M–$10M+ book of business

• Sporting goods industry experience preferred

• Strong negotiation, sales, and relationship-building skills

• Proven ability to influence and lead cross-functional teams

• Excellent analytical, project management, and problem-solving abilities

• Advanced proficiency in Microsoft Excel, PowerPoint, and Word

• Exceptional communication and presentation skills

• Ability to thrive in a fast-paced, results-driven environment

• Manage strategic partnerships that directly impact company growth

• Work with iconic brands recognized throughout the fishing industry

• Collaborate with talented teams across sales, marketing, supply chain, and operations

• Influence category growth and customer success on a national scale

• Opportunity to make a visible impact while growing your career

• Fast-paced, collaborative, and highly strategic

• Frequent interaction with key retail customers and internal leadership teams

• Blend of customer-facing meetings, business planning, and data-driven decision-making

• Travel up to 30–50% to support customer relationships and business objectives

• A strategic mindset with strong commercial acumen

• Ability to build trusted relationships at multiple levels within customer organizations

• Confidence negotiating and influencing business decisions

• Strong attention to detail and ability to manage multiple priorities

• Self-motivation, initiative, and a drive to deliver results

• Passion for collaboration, growth, and continuous improvement