Brand Development Manager - Manhattan

Job Description

Job Description

Benefits:

• 401(k)
• Competitive salary
• Flexible schedule
• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Vision insurance
• Wellness resources

The Manhattan Brand Development Manager is responsible for developing and growing Weber Ranch 1902 Vodka throughout Manhattan and the greater New York City market. This role will focus on building strong distributor partnerships, increasing distribution, securing menu placements, driving activations, and developing relationships with key on-premise and off-premise accounts throughout one of the most influential beverage alcohol markets in the country. 

Success in this role requires a highly visible market presence, exceptional relationship-building skills, and the ability to execute aggressive growth objectives within a competitive, trend-setting market. The ideal candidate will be deeply connected within the Manhattan hospitality community and understand how to leverage key influencers, bartenders, buyers, operators, and industry networks to drive brand awareness and trial. 

The BDM will report to the Regional Manager and will serve as an ambassador and brand advisor to consumers, wholesalers, and trade. The BDM will also represent the brand at regional and local industry and consumer events and will serve as an important social media liaison in the local market, creating hyper-local content in real time and providing that content to the marketing team for broader syndication. 

 
Core Responsibilities and Activities 

• Brand Representation. Be the face of our brand within the dedicated market and instill brand story and knowledge in multiple avenues each day. 
• Industry Education. Promote our brand within the targeted consumer audience, including trade and wholesalers. 
• Identify, Execute and Recap Local Events. Manage and attend monthly local events to drive and promote brand awareness.  
• Social Media Presence. Utilize all social platforms to support brand and company initiatives. All social media activity must follow company polices.  
• Secure New Opportunities. Seek and secure new brand and consumer opportunities within the assigned market to increase awareness and consumer engagement. 
• Maintain Brand Placements. Promote and extend all brand relationships within the dedicated market. 
• Legal and Compliance Accountability. Maintain all industry legal guidelines and maintain compliance with all company policies.  
• In Field Activities and Travel. May be required to travel within an assigned territory of the dedicated market. This travel may be up to 50% of your time.  
• Travel/Entertainment and Promotion Budget Management. Complete timely expense reporting in compliance with company polices. 
• Develop and maintain strong working relationships with distributor sales representatives, district managers, and leadership teams. 
• Conduct regular work-withs and market visits with distributor personnel to drive account execution and brand awareness. 
• Influence distributor priorities and secure support for key account initiatives and promotional programs. 

What Does this Role Require? 

• Dynamic, outgoing personality, and the courage to drive a new brand with the trade and consumers. 
• Strong, competitive spirit, and a passion for building a new, national brand, and being part of a winning team that shares in its success.  
• Frequent moving of product cases, event materials and barware, up to 50 pounds. 
• This position requires regular evening and weekend work. Candidates must be available to attend consumer events, account activations, tastings, staff trainings, and industry functions outside traditional business hours. 
• Evening and weekend availability is considered an essential function of the role. 

  What Success Looks Like in Manhattan? 

• Growth in active account base and account engagement throughout Manhattan and surrounding NYC boroughs. 
• Increased menu placements, cocktail features, and visibility within influential on-premise accounts. 
• Consistent achievement of monthly depletion and distribution goals. KPI's reviewed monthly, quarterly, H1, H2, and annually. 
• Strong relationships with distributor personnel, account buyers, bartenders, beverage directors, and hospitality groups. 
• Successful planning and execution of tastings, activations, trade events, and consumer-facing experiences. 
• Development of strategic partnerships that increase brand visibility and credibility within the NYC market. 
• Consistent market presence and account coverage in key neighborhoods and trade channels. 
• Timely completion of reporting, expense management, and follow-up activities. 
• Active social media engagement that drives awareness among trade, consumers, and key market influencers. 

The information listed above is not a comprehensive listing of all day-to-day activity. Similar activities to those listed above may be required from time to time. 

 
Required Qualifications  

• Reside in Manhattan, Brooklyn, Queens, or the greater New York City market. 
• 3+ years of beverage alcohol industry experience. 
• Supplier, distributor, or agency experience preferred. 
• Strong existing relationships within the NYC hospitality and beverage community preferred. 
• Proven success building distributor relationships and driving account execution. 
• Experience managing both on-premise and off-premise accounts. 
• Ability to work independently in a remote, field-based environment. 
• Availability to work evenings and weekends. 
• Strong presentation, networking, and account management skills. 

Preferred Qualifications

• Strong social media influence. 
• Ability to manage an ad hoc schedule.  
• A valid driver’s license and automobile or other form of transportation (travel within territory). 
• Outgoing, competitive personality with superior presentation skills. 
• Excellent budget management skills. 
• Must be able to thrive in a team setting. 
• Proficient in Word, Excel, and PowerPoint. 

Additional Information
The annual base compensation for this position is $80,000+ with a competitive annual performance bonus.  Subject to company bonus plan terms and conditions. This is an exempt position (not subject to overtime).  The position offers a highly competitive benefits package including premium medical, dental, vison, 401k, monthly auto allowance, and flexible paid time off.  At Round 2 Sprits, LLC we are proud to be an Equal Opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law. 

Flexible work from home options available.