Home Health Marketer/Community Liaison

Job Description

Job Description

Qualifications :

• Two years of college preferred.
• Two years of experience in healthcare marketing preferred.
• Excellent written and verbal communication skills.
• Ability to handle multiple tasks simultaneously and meet deadlines.
• Excellent organizational and time management skills.
• Self-starter

Responsibilities :   Develop and implement sales/marketing plan for all company service offerings, consistent with market analysis, reflecting referral source targets. Responsible for census development through the implementation of external and internal sales & marketing programs with both existing and new accounts. Ability to effectively utilize resources in the execution of job responsibilities. Ensure that administration maintain up-to-date key account records including background, contact history, objectives, referral trends, etc. Ability to develop an adequate knowledge of State, Federal and other regulatory requirements related to the facility. Maintain up-to-date information, as needed, on specifically assigned competitors including pricing, census, service information, and marketing strategies. Report progress versus goals and census development barriers to the Administrator. Perform sales calls with Administrator on a monthly PRN basis. Contact key physicians and other health care representatives on a regular basis. Participate in short and long range planning for the agency and implements specific measures for agency growth. Increase market share through education of physicians and other community and referral sources.