Senior Marketing Manager

A vibrant, independent lifestyle hotel in the heart of Austin, Texas, is seeking a Senior Marketing Manager. Located in one of the city’s most dynamic neighborhoods, the property features more than 300 guest rooms, over 25,000 square feet of meeting and event space, live music programming, energetic poolside experiences, and pop-up events that capture the spirit of Austin. The hotel delivers a dynamic, memorable, and unmistakably local guest experience. The Senior Marketing Manager assists with the development, implementation, and management of online marketing programs, websites, social media, SEO, content, and related programs. This role coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Reporting to the Director of Sales and Marketing, this role helps create a branded, unique property identity through forward-looking positioning statements, supported by online and offline content and initiatives that further develop the hotel’s identity. Responsibilities Primary focus on marketing strategy, campaign oversight, and digital presence Develop and implement integrated marketing plans aligned with business goals that support rooms and food and beverage Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company websites, and third-party sites Work with agency partners to ensure that hotel websites are optimized using current SEO best practices and support the creation of property initiatives that reinforce identity and positioning, executing in a timely manner Direct, manage, or assist in all areas related to online and digital marketing, including website development, paid social, and email Utilize current reporting from agencies, brands, and Google Analytics to drive improved content, marketing initiatives, and decisions Recommend changes and new reporting based on shifts in technology, CMS platforms, social networks, or other areas in conjunction with changing business needs Direct, manage, or assist in the development of break-through creative materials, online and offline, to support both corporate and property marketing goals Lead messaging and concepting, and oversee agency creative direction Apply current search engine optimization (SEO) strategies Use content management systems (CMSs) to update hotel websites Manage influencer stay strategies and coordinate with PR Guide campaign content and creative direction Analyze marketing KPIs and provide actionable insights to the Director of Sales and Marketing Create and update visual assets Capture and curate real-time content to maintain a constant content refresh Apply administrative knowledge of social media platforms, including Facebook, X (Twitter), and YouTube Use Adobe Creative Suite (Photoshop, Illustrator, Acrobat) and Canva Qualifications A four-year college degree or equivalent education/experience. Minimum of 6 years of experience in a marketing position. Hospitality experience in the Austin market is required. Strong interpersonal, verbal, and written communication skills Excellent comprehension and literacy required to read manager’s letters and help prepare contracts and proposals Ability to negotiate effectively Excellent attention to detail and multi-tasking skills Professional appearance and manner Computer literacy, specifically MS Word for Windows Communication at all levels, multi-tasking, and time management Reference #4419 Location: Austin, TX Salary Range: $90,000 – $100,000 Contact: Kathryn Millard, Executive Recruiter | SearchWide Connect, View email address on click.appcast.io #J-18808-Ljbffr Santacruz