Director of Marketing

Job Title: Director of Marketing
Company: Vista Apex Solutions
Location: Racine, Wisconsin (Corporate Headquarters) | Hybrid
Reports to: Chief Commercial Officer
Other key dotted lines: Sales Teams, KOL, NPD and Finance

About VistaApex Solutions
VistaApex Solutions is a purpose-driven, clinician-focused healthcare platform bringing together leading dental brands, including Vista Apex, PerioProtect, and PerioSciences. Our mission is to develop meaningful products that enhance clinicians' treatment options and improve patient outcomes. With a value-added approach across R&D, operations, and customer experience. We empower clinicians to deliver confident, consistent, and elevated care.
At our core, we operate through five foundational pillars- Product Development + Clinician Involvement, Treatment Refinement + Simplified Workflow, Expanding Innovations + Trusted Partnerships, Inspired Foresight and Quality Assured + Personal Connections -guiding our approach to innovation, collaboration, and long-term partnership.

Position Overview
We are seeking a highly motivated and strategic Director of Marketing. In this pivotal role, you will be responsible for overseeing all marketing efforts, managing our dental product portfolio and creating customer-facing messaging and campaigns that grow market share and revenue. You'll lead our product managers, content developers, advertising and social media teams, and work with our product development and sales teams to create and launch products and campaigns that meet customer needs, satisfy our strategic initiatives, and improve the oral healthcare of patients around the world.
This role also monitors industry activities to help us develop differentiated products and solutions for dentists, the clinical team, practice owners, and patients. The ideal candidate has experience in managing product managers, several simultaneous projects and timelines, as well as experience in launching winning new products and brand messages.

Key Functions

• Define, create and execute the overarching marketing strategy across our brands, and develop marketing plans that target key strategic objectives, grow market share, support our distribution partners, and reach end-users.
• Create differentiated brand positioning and messaging for our brands and products, while reinforcing our corporate identity and branding.
• Spend time in the clinical and practice space with the oral healthcare team to define unmet customer needs, understand market trends, and the competitive landscape.
• Ensure that the voice-of-the-customer (VOC) is continuously represented so that products can be developed and improved in ways that meaningfully and impactfully deliver solutions that achieve our strategic objectives.
• Lead our product management, advertising, PR, and content teams to create compelling features, benefits, proof sources, collateral and sales tools that help our commercial teams and partners deliver market-leading solutions to dental offices.
• Expand the company's digital presence through SEO, SEM, email automation, social engagement and web optimization.
• Create and manage budgets that achieve our financial targets.
• Ensure our product portfolio satisfies our margin contribution objectives.
• Satisfy essential technical and regulatory documentation requirements.
• Ensure successful transition of new products into operational readiness, collaborating with our operations, supply chain, quality and regulatory teammates.
• Work with independent testing agencies, dental schools, and KOL's to obtain feedback and data that can improve brand messaging.
• Monitor industry to understand technological innovations and changes, research, competitive product introductions, and other relevant trends.

Job Requirements

• Bachelor's degree in Marketing, Business, Engineering, or a related field.
• 5+ years of experience, including at least 2 years in a leadership role.
• Proven track record of successfully leading marketing efforts, product lifecycle management, multi-channel G2M strategies, and launching and growing products.
• Exceptional written and verbal communication skills with the ability to articulate complex concepts clearly and concisely.
• Experience with CRM platforms, and proven analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent collaboration and interpersonal skills, with the ability to work effectively with cross-functional teams.
• Self-starter with a proactive and results-oriented approach.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Ability to sit or stand for extended periods during clinical observations, meetings, or desk work.
• Occasional lifting, carrying, or handling of dental products, samples, or demonstration equipment (typically under 25 lbs).
• Frequent use of standard office equipment such as computers, phones, and video conferencing tools.
• Clear verbal and written communication required for customer interactions, presentations, and documentation.
• Working in clinical environments and trade show floors.

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Frequent presence in clinical and dental practice settings to observe procedures and engage with oral healthcare professionals.
• Regular interaction with cross-functional teams including product development, marketing, regulatory, and commercial departments.
• Office-based work for administrative tasks, documentation, and meetings.
• Occasional travel to dental schools, key opinion leaders (KOLs), independent testing agencies, customer sites, trade shows, and industry events.
• Collaboration with internal and external stakeholders in both virtual and in-person settings.
• Fast-paced, dynamic environment requiring adaptability and proactive communication.

Why Join Us?
At VistaApex Solutions, we value our employees and invest in their well-being. Here's what eligible employees can expect:

• Comprehensive Health Benefits - Medical, dental, and vision insurance
• Generous PTO and paid holidays
• 401(k) with Company Match to help you plan for the future.
• Mental Health & Wellness Programs
• Team Culture - Regular team events and company gatherings

Pre-Employment Screening:
All offers of employment are contingent upon successful completion of pre-employment screening, which may include background checks, employment verification, and other job-related assessments as permitted by law.