Head of Marketing and Events

About us

At Cadmus, we believe every student should have equal opportunity to achieve academic excellence, that's why we're changing how the world learns!

Cadmus is a global EdTech company purposefully built for the higher education sector to break down global learning barriers by providing educators and diverse student cohorts with access to high-quality learning and assessment through one powerful platform. Built on rich, student-centric values, Cadmus empowers students to achieve their highest potential and graduate with the critical skills and knowledge to profoundly impact our workforces, communities, and evolving world.

Who we are looking for:

A hands-on marketing leader who thrives in fast-paced, high-growth environments. As our Head of Marketing and Events, you’ll shape and execute the marketing vision to accelerate brand awareness, drive lead generation, and deliver high-impact events across Australia & New Zealand, Europe, and the United States. You’ll bring creative energy, data-driven thinking, and deep B2B experience to the table — all while building scalable programs and partnerships that support our next stage of growth.

You’ll work closely with the executive team, collaborate cross-functionally with sales, and own the annual marketing activations plan from strategy through to execution. If you love the buzz of events, know how to drive measurable impact through campaigns, and are looking to lead your marketing function at a high-potential startup - we’d love to meet you.

Requirements

You have:

• 5-10 years of experience in event marketing and B2B lead generation, working with established organisations or brands 
• A strong track record of owning and delivering strategic marketing campaigns end-to-end
• Experience managing and optimising annual event marketing budgets
• A blend of strategic leadership and hands-on execution — you're equally comfortable in the weeds and in the boardroom
• Excellent project management skills with the ability to juggle multiple priorities and stakeholders
• Deep experience working closely with sales to drive pipeline growth
• Outstanding written and verbal communication skills
• Strong negotiation, budgeting, and vendor management skills 

You will:

• Develop and execute a comprehensive global events and conference strategy aligned with business objectives
• Identify and evaluate key industry events, trade shows, and conferences to attend, sponsor, or host
• Define success metrics for event-based lead generation and continuously optimise strategies
• Design and implement event marketing campaigns that drive high-quality lead acquisition
• Collaborate with the sales team to align lead generation efforts with revenue targets
• Partner with the sales team to align marketing efforts to pipeline targets and revenue goals
• Monitor marketing performance, report on KPIs, and continuously optimise for impact

What success looks like....

This role will own Cadmus' global conference program, quarterly webinars, roundtables, and user group events - driving lead generation, accelerating sales, and delivering value to existing customers.

In your first month, you will….

• Identify priority sector events to run or attend across Australia, the UK, and the US, aligned with company goals and target audiences.
• Develop a draft annual events and activations budget, with a clear allocation plan tied to business objectives.
• Define success metrics for event-driven lead generation and engagement, aligned with marketing and sales goals.

In the following months, you will….

• Secure Cadmus’ presence at high-impact conferences and industry events for the next 12 months.

• Deliver an annual marketing calendar and brief internal and external stakeholders to ensure alignment and clarity.

• Develop compelling event content—keynotes, panels, and activations—that position Cadmus as an industry leader.

• Manage budgets and vendor negotiations to ensure cost-effective, high-quality execution.

• Close sponsorship deals that maximise brand visibility and measurable ROI.

Benefits

• Work hybrid from our stunning 123 Eagle Street office — great café, top-notch amenities, and steps from public transport
• A diverse and inclusive workplace where there are no barriers to anyone succeeding
• A surrounding team of mission-driven individuals who genuinely love what they do
• Equity incentives; that way, we all share in the success of Cadmus

At Cadmus, we hire great people from a wide variety of backgrounds because it makes our company stronger. We never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, or disability status. If you share our values and our enthusiasm for education, you will find a home at Cadmus.

If you need assistance or accommodations made due to a disability, please let us know.