Product Growth & Adoption Manager

Role Description

We are hiring a Product Growth & Adoption Manager to own the usage and adoption of our products and the growth of our user base. This is a product role that requires a political operative's instincts. Your ultimate objective will be helping Democrats win the 2026 midterms and laying the groundwork for a successful presidential election in 2028.

• Own adoption and engagement outcomes for our products: who is using them, how deeply, and what it takes to bring on the next cohort.
• Be a public face of our products across the progressive ecosystem — demos, trainings, conference panels, cycle kickoffs, and the group chats where campaign professionals actually ask each other what to use.
• Grow the user base – bringing on new users across the ecosystem and evangelizing our products to new audiences.
• Help our users build a habit of finding research and answers they need regularly with our tools, and help them incorporate our products into their regular workflows.
• Build a product story for each audience we serve – from non-profits, to Senate and House campaigns, to state parties, to advocacy organizations.
• Talk to users to understand why they adopt, stall, or churn, and translate that insight into growth tactics, messaging that drives adoption, and recommended product updates to our engineering team.
• Build and maintain the materials that make our products spread: one-pagers, case studies, and training decks.
• Build out email/lifecycle marketing programs that drive engagement, product adoption, and new customer acquisition.
• Manage our marketing metrics and analytics, set targets, and report on progress to our acquisition and engagement goals.

Qualifications

• Has worked multiple election cycles in Democratic or progressive politics — campaigns, committees, independent expenditures, labor, advocacy, or a consulting firm serving them.
• Has 4+ years in product marketing, growth, adoption, or a client-facing role where they personally owned whether people used the product.
• Is a genuinely good explainer. You can take something complicated, understand how it actually works, and come back with the version that makes it click for a busy person who did not ask for a tutorial.
• Is fluent in product without being an engineer: understands how software goes from idea to beta to launch, can partner credibly with a product team, and knows the difference between a messaging problem and a product problem.
• Is comfortable enough with survey research to be trusted by practitioners — can read a crosstab, explain what a message test does and doesn't tell you, and avoid overclaiming.
• Is at ease being the face of something — on a panel, on a Zoom with a skeptical client, in a crowded conference hallway.
• Actively experiments with AI tools and has built useful AI-assisted workflows, with real opinions about what works.
• Is energized by ambiguous problems and off-cycle rhythms — translating "help win elections" into adoption bets and learning loops, without a clean quarterly metric to steer by.

Requirements

• We don't expect every applicant to have expertise in every area listed above. We encourage you to apply even if your experience doesn't perfectly match the description.
• Many of our team members have taken an unusual path to get to where they are today, and our unique and diverse perspectives make us more effective.
• We also believe strongly in our team's ability to learn and grow.

Benefits

• Competitive salary.
• Medical, dental, and health benefits.
• Work environment that supports your differences.
• Remote work with an office in NYC and opportunities for in-person collaboration.
• Some travel required for conferences, client offices, trainings, and internal gatherings.

Company Description

Blue Rose Research helps Democrats win elections and advance progressive causes. We work with campaigns in battleground races up and down the ballot and major Democratic, progressive, and advocacy organizations across the country to produce the research and build the tools they use to decide what to say and where to spend.