Events Creative Program Manager

About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword—it's a way of life. The world of work as we know it is changing, and we’re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce’s core values at the heart of it all. About the Role Salesforce’s Global Brand Marketing team delivers world‑class creative experiences across our flagship events—Dreamforce, Connections, TrailblazerDX, and Tableau Conference. We’re looking for a seasoned Program Manager, Events Creative to be the operational backbone of our Events & Experiences Creative team—driving process, alignment, and execution across complex, high‑volume programs. This is a high‑visibility role for someone who thrives at the intersection of creative operations and events, brings sharp program‑management skills, and energizes the teams they work with. Key Events You’ll Support Dreamforce (DF) – flagship annual conference (~18,000+ creative assets) Connections (CNX) – Marketing & Commerce‑focused event TrailblazerDX (TDX) – Developer & Trailblazer community event Tableau Conference (TC) – Data & analytics community conference Agentforce World Tours – Global field event series Internal Events – CKOs and select leadership events Core Responsibilities Own end‑to‑end creative program management for 2‑4 Tier 1 events, from Demand Generation through on‑site execution Build and maintain project plans, RACIs, work‑back calendars, and milestone trackers Manage creative intake, deadlines, and prioritization across concurrent deliverables Coordinate across 15‑22 creative resources per event, plus production teams and stakeholders Manage vendors, budgets, and approval frameworks Lead working rhythms with Director and Senior Director‑level partners across Events, Creative, Brand, and Production Build scalable processes and tools that standardize across the full events portfolio Track budget and KPIs; maintain status dashboards for real‑time transparency What We’re Looking For 8+ years of program/project management experience in creative, brand, events, or marketing environments Proven ability to manage large‑scale, high‑complexity programs with multiple concurrent workstreams Strong stakeholder management skills—comfortable with Director‑level partners and competing priorities Proficiency with PM tools (Airtable, Smartsheet, Asana, or equivalent) Data‑driven, solutions‑first mindset with exceptional organizational and communication skills Calm under pressure, collaborative by nature, and a healthy sense of humor Equal Opportunity Employment Salesforce is an equal opportunity employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Accommodations If you need a reasonable accommodation during the application or recruiting process, please submit a request via the Accommodations Request Form. Benefits and Compensation In the United States, compensation offered will be determined by factors such as location, job level, job‑related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well, including time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. The typical base salary range for this position is $117,400 – $177,600 annually. The range represents base salary only, and does not include company bonus, incentive, equity, or benefits, as applicable. More details about company benefits can be found at #J-18808-Ljbffr salesforce.com, inc.