Business Development Liaison

Reports to: CEO Position Summary Establishes and maintains relationships with customers and referral sources. Responds to requests and concerns; negotiates contracts with third party payers, government agencies and other entities requesting services. Qualifications:

• High School diploma or equivalent.
• One year experience in home health or hospice sales.
• Demonstrates knowledge of regulatory requirements and restrictions in hospice and home health services.
• Demonstrates negotiation skills.
• Excellent verbal, written communication skills.
• Demonstrates organizational skills, flexibility, assertiveness, and team orientation.

1. Establishes and implements marketing initiatives.
2. Negotiates contracts with managed care companies, government agencies and other payers that ensure optimal reimbursement.
3. Establishes systems for consistent market assessment and develops a marketing plan designed to meet agency goals.
4. Establishes and maintains mutually beneficial working relationships with current and potential referral sources and payers.
5. Participates in budget development for the department and establishes allocations. Monitors use of resources within budget limitations.
6. Participates with management team in strategic planning activities, identifying opportunities to improve services and better meet customer needs.
7. Maintains comprehensive knowledge of the agency’s markets, key referral sources, and position in the market related to competitors.
8. Develops and maintains information on available community resources and assists customers and staff in accessing services or information.
9. Participates in annual agency evaluation in areas of marketing, program development, growth, and expectations.
10. Prepares reports of marketing activities and effectiveness.
11. Works collaboratively with clinical staff to assure consistent message to the customers