Associate Director, Direct to Consumer Digital Business

About Abbott Abbott is a global healthcare leader that creates breakthrough science to improve people’s health across diagnostics, medical devices, nutritionals, and branded generic medicines. The company employs 115,000 colleagues in more than 160 countries. Position Overview This onsite Associate Director – DTC (Direct‑to‑Consumer) role is located in Alameda, CA, within the Lingo Division. You will lead and scale Abbott’s DTC digital business, driving revenue growth, overseeing the e‑commerce platform, and ensuring flawless day‑to‑day site execution. Key Responsibilities Own end‑to‑end DTC business performance, including revenue targets, forecasting, and weekly pacing. Lead cross‑functional execution to deliver against commercial objectives, analyzing performance and customer behavior to identify growth opportunities. Define and execute sales‑driving initiatives such as promotions, merchandising strategy, and SKU optimization; drive experimentation strategy (A/B testing, conversion optimization). Lead annual planning and ongoing forecasting for the DTC channel; partner with Marketing, Performance, and Finance to align growth strategies and targets. Oversee SEO/GEO strategy to maximize organic traffic and discoverability. Lead and manage the DTC website roadmap, prioritizing e‑commerce features in partnership with Engineering; drive site analytics and insights to inform roadmap decisions. Define and improve core digital experiences across the customer journey; provide technical stack oversight. Own site performance, uptime, and release quality with Engineering; oversee QA processes and release management. Manage critical operational workflows (payments, 3PL integrations, fraud monitoring) and maintain ownership of tools/supporting platforms. Partner with Customer Service (e.g., Zendesk) to ensure seamless customer experience; identify and resolve operational issues proactively. Support governance processes such as approvals, compliance, and release controls. Collaborate deeply with Engineering, Product, and Infrastructure; partner with Marketing, Performance Marketing, and Content for traffic and engagement. Align with Customer Service, Operations, and Finance on execution and performance; act as the central connector across teams. Required Qualifications Bachelor’s degree in Business, Marketing, Engineering, or related field (or equivalent experience). Minimum of 4 years’ experience in product management with people‑management experience. Proven end‑to‑end ownership of a DTC or e‑commerce business, including accountability for revenue targets, forecasting, and in‑quarter performance management. Understanding of product management and ownership of digital roadmaps; close partnership with Product and Engineering teams to deliver customer‑facing experiences. Deep expertise in digital commerce performance drivers: site merchandising, conversion funnel optimization, and customer behavior analytics. Demonstrated ability to use data and experimentation to drive growth (structured A/B testing, test‑and‑learn culture, prioritization based on business impact). Experience leading cross‑functional teams in a fast‑paced, matrixed environment, with strong executive communication and stakeholder influence skills. Strong analytical and strategic problem‑solving capabilities, translating insights into clear actions and measurable outcomes. Preferred Qualifications 10‑15+ years of experience across e‑commerce, digital product management, or DTC business leadership. Experience with modern e‑commerce platforms and ecosystems (e.g., Shopify, Salesforce Commerce Cloud). Familiarity with experimentation platforms, analytics tools, and personalization strategies. Background managing site operations, payments, and digital tooling ecosystems. Experience working in agile product environments. Benefits & Compensation Base pay range: $148,700.00 – $297,300.00 (may vary by location). Health Investment Plan (HIP) PPO medical plan; free medical coverage in the next calendar year for qualifying employees. Excellent retirement savings plan with high employer contribution. Tuition reimbursement, Freedom 2 Save student debt program, and FreeU education benefit. Standard work shift with travel requirement of up to 20% of the time. Continuous sitting for prolonged periods and keyboard use are typical work activities. Location & Working Conditions Alameda, CA (Onsite). Work shift: Standard. Travel: Yes (up to 20% of the time). Medical surveillance: No. Equal Opportunity Statement Abbott is an Equal Opportunity Employer. We welcome and encourage diversity in our workforce. For more information, see the EEO links below: English EEO: Spanish EEO: #J-18808-Ljbffr Abbott Laboratories