Content Marketing Specialist

Content Marketing SpecialistThe Content Marketing Specialist is responsible for designing, producing, and executing digital content that powers xFoundry’s brand. This role oversees storytelling across web, visual, and social channels, while also driving consistency in how we show up — both visually and narratively — across platforms.This position will manage our websites, produce creative content, and support our digital brand presence, working closely with student interns and creative collaborators. While social media is a key responsibility, this position will utilize AI tools and automation to streamline those workflows, allowing this position to focus on higher-value tasks such as storytelling, design, and campaign execution. xFoundry is seeking a visual communicator and strategic thinker who can translate ideas into engaging experiences for students, partners, and the broader public.The A. James Clark School of Engineering at the University of Maryland catalyzes high-quality research, innovation, and learning, preparing our students to create innovations that will address the 21st century Grand Challenges (e.g., energy, environment, security, and human health) and improve the human condition. The Clark School is dedicated to leading and transforming the engineering discipline and profession, accelerating entrepreneurship, and transforming research and learning activities into innovations that benefit millions.Key ResponsibilitiesContent Design & Production (40%)Design visually engaging marketing assets, including graphics, short videos, promotional collateral, and motion content.Develop creative content for campaigns, events, storytelling, and brand-building efforts.Utilize Adobe Creative Suite, Figma, Canva, and AI-assisted tools to expedite design and editing workflows.Capture and edit short-form content from live events and student experiences.Collaborate with interns and external partners to create polished content that supports xFoundry’s mission.Website Management (30%)Manage content updates and maintenance for Webflow websites, including layout edits and visual refreshes.Write and revise website copy to ensure content is clear, engaging, and accessible.Collaborate on UX improvements, new page development, and visual storytelling across the web.Ensure consistency in brand voice, design, and accessibility standards.Work with interns or contractors as needed for technical or creative enhancements.Social Media Strategy & Oversight (20%)Implement social media strategy and manage xFoundry’s presence on Instagram, LinkedIn, and YouTube.Develop content calendars, integrate campaigns, and create posts using AI tools and automations.Monitor analytics and performance data to improve audience engagement.Keep up with trends and platform changes to inform creative and strategic direction.Brand Messaging & Digital Communications (10%)Craft messaging for announcements, newsletters, campaigns, and digital experiences.Translate program goals into compelling stories for students, faculty, partners, and the press.Support campaign messaging, brand voice development, and storytelling frameworks.Ensure tone, visual style, and voice are consistent across all communications.Required Application Materials:RESUMECOVER LETTERREFERENCES: 2-3 professional referencesPlease submit a portfolio of relevant work as part of your application. Portfolios should showcase examples of content creation, digital design, social media campaigns, video work, or other marketing communications projects. You may upload a PDF or include a link within your résumé or cover letter.Best Consideration Date: JULY 7, 2025Posting Close Date: JULY 7, 2025Open Until Filled: n/aPhysical Demands:Normal office environment— sedentary workExerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objectsRepetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingersThe worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures, transcribing, viewing a computer terminal, extensive readingAbility to travel around campus for meetings and to attend to dutiesPreferences:Bachelor’s degree in graphic design, marketing, communications, public relations, or a related field3–5 years of experience in content production, digital marketing, or digital communicationsFamiliarity with AI tools and workflow systemsProven success running organizational social media accounts, including content creation, publishing, and performance analysisExperience with Webflow or similar website builders (e.g., Squarespace, Wix, WordPress)Proficiency with design tools such as Adobe Express, Adobe Creative Suite, Figma, or CanvaFamiliar with project management tools (e.g., Fibery, Notion, Asana) to manage multiple projects simultaneously and independently, with strong attention to detailExperience in higher education, entrepreneurship, or innovation-focused environmentsBasic video editing skills (CapCut, Premiere, etc.)Understanding of media relations or PR processesLicenses/Certifications: n/aOther information: This position does not provide sponsorship for visas.