TikTok Strategy & Algorithm Analyst

Role Description

We’re looking for a creative and data-driven TikTok Specialist to provide ongoing strategic support to strengthen the performance, reach, and engagement of the project's TikTok presence. The consultant will provide expert guidance on TikTok platform developments, algorithm changes, content optimisation, and performance analysis to support the project's objectives.

Main responsibilities

• Monitoring, analysing, and interpreting changes to the TikTok recommendation algorithm, ranking signals, and platform features.
• Investigating patterns in content performance to identify factors influencing reach, engagement, audience growth, and content distribution.
• Providing evidence-based recommendations on content strategy derived from platform and algorithm analysis.
• Supporting the project team with data-driven recommendations to improve content performance.

Qualifications

• Demonstrated experience analysing TikTok performance data and platform behaviours.
• Strong understanding of TikTok's recommendation systems, ranking factors, audience growth mechanisms, and content distribution patterns.
• Proven ability to interpret analytics and translate data into actionable recommendations.
• Excellent analytical and communication skills.
• Ability to provide clear, practical, and evidence-based recommendations.

Requirements

• Familiar with analysing and advising on TikTok strategies in emerging markets.
• Experience working with NGOs, media organisations, advocacy campaigns, or public-interest communications.
• Familiarity with influencer engagement and creator trends.
• Experience working in multicultural and international contexts.
• French preferred.

Benefits

• Contract Type: Contractor
• Contract length: 1 year - 4-5 days per month.
• Hours needed: Part-time (4–5 days per month; daily working hours are negotiable and can be arranged to suit the successful candidate).
• Location: Remote.
• Languages: You must be able to speak and write English. French language skills are preferred.
• Closing date: 22nd July 2026 at 23:55pm.

How to apply

To apply, please submit your CV and complete the application form questions. Shortlisted candidates will be invited to interview, which can be conducted remotely unless specified otherwise. Candidates will also be required to submit professional references from recent clients or employers. CIR encourages applicants from under-represented communities.

CIR is an equal opportunities employer. If you require adjustments or additional support to complete this process, please let us know in your application.