Director, Digital - essie DMI

Director, Digital - essie DMI Location: 10 Hudson Yards, New York, NY Division: Consumer Product Division Reports to: AVP, Global Brand Engagement Role Overview Maybelline New York is looking for a visionary and operationally elite Director of Content Strategy and Production. You will be the architect of the brand's visual story across the entire consumer journey—with a specialized focus on "Connected Commerce" and "Low-Funnel" conversion. You are a "Producer-Strategist" who understands that in the modern beauty landscape, the "cool factor" must be backed by conversion science. You will oversee a high‑velocity production engine that delivers 30+ major global dossiers annually, ranging from high‑impact 360 brand events to AI‑enhanced "torture tests" and macro-texture photography. You will lead a multidisciplinary team and manage elite agency partnerships to ensure Maybelline remains the global leader in digital beauty. Requirements Experience: 7+ years of experience in digital brand management, web development product ownership, or e‑commerce within the beauty/fashion industry. Technical & Service Literacy: Deep understanding of web master management (CMS, roadmap, UX/UI, navigation) and beauty tech integrations, specifically Virtual Try‑On (VTO) tools. Commercial & Agency Governance: Experience handling agency procurement, contract negotiations, budget tracking, and financial validation. 360 Content Expertise: Mastery of the digital asset lifecycle across Owned, Earned, and Paid media, with experience drafting 360 briefs and releasing global assets/dossiers to local markets. Data & Analytics: Highly data‑driven with the ability to translate e‑commerce metrics and user behavior data into concrete website optimization and content personalization plans. Responsibilities esse.com Manage the master website. Own the roadmap for web development: including content planning, posting, backend maintenance, etc. Manage creation/development of the strategy, including all platform initiatives, and ongoing development of site creative, optimizations, and enhancements. Ensure user experience of the master website including design & aesthetics, functional content, and navigation. Manage web marketing strategies and tools. E-commerce Innovate on new content ideas that differentiate the brand in the e‑commerce space. Work closely with Brand content team to brief and create specific e‑Commerce content. Create global e‑com activation plan (including events calendar and assortment/special packaging). Work closely with brand content team to brief and create Brand Store + Hero SKU Content. Services Manage the development and localization of essie's virtual try‑on tool, leveraging explicit and implicit customer data. Content & Campaigns Identify, partner, and manage Digital agencies to drive innovative developments that increase the demand for and engagement with products through platform channels. Oversee the agencies responsible for the creation of campaigns & content: Oversee & review agency progress. Ensure content meets the Brand DNA. Sign off agency contract & financials. Oversee the creation of campaign content and ensure it resonates with the consumer: Manage creation of above‑the‑line marketing communication content for projects. Owned media content: social media content, website & mobile app content (film, videos, visuals, packshots, posts, hashtags). Earned media content: UGC content, blogger & influencer content. Paid media content: PR content, SEM guidelines, display ads, e‑retail kits. Advise Category Product Campaign Management on content of 360 brief into action plan for content production. Supervises team with key project milestones & acts as validation point. Oversee the release of dossiers (assets) to the countries from Product Campaign and Content Management. Reporting Manage budget and ensure resources are used in an optimal manner and within agreed expenditure budgets. Manage analytics, share analysis and drive action and continuous improvement plans. Work with data and analytics to improve platform performance and share insights across brand/globally. What We Offer Salary Range: $139,700 - $199,100 (commensurate with experience) Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Equal Opportunity Employer We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact [emailprotected]. If you need assistance to accommodate a disability, you may request an accommodation at any time. All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines. #J-18808-Ljbffr L'Oreal USA, Inc