Staff Product Marketing Specialist

Staff Product Marketing Specialist

The Staff Product Marketing Specialist drives the go-to-market strategy, product positioning, and revenue growth for Renesas' Standard Products (Switches, Level Translators, EEPROM, Multi-port Memory, and Digital Potentiometers). Reporting to the Director of Product Marketing, this role leads a small team (2+ people) and bridges engineering, manufacturing, and sales to define new products and capture global market share.

Key responsibilities include:

• Leading and mentoring a focused team of product marketing professionals while managing the lifecycle of the Standard Products portfolio from definition to EOL.
• Driving New Product Definition (NPD) by translating market trends, competitive research (TAM/SAM/SOM), and customer needs into technical specifications and strong business cases.
• Executing global go-to-market strategies, establishing value propositions, pricing models, and volume discount structures across automotive, industrial, consumer, and data center verticals.
• Enabling global sales channels and distributors with technical collateral, training, and targeted demand-generation campaigns.
• Partnering with manufacturing operations to align build plans with market demand and safeguard against supply chain disruptions.

Qualifications include:

• Technical expertise in semiconductor fundamentals with a proven track record in New Product Definition for analog/digital devices.
• Strong business acumen with the ability to interpret market data, model pricing, forecast revenue, and present complex ideas to executives and customers.
• Bachelor's degree in Electrical Engineering, Computer Engineering, Physics, or a related technical field (Master's preferred).
• 5 to 8+ years of experience in product marketing, product management, applications engineering, or technical sales within the semiconductor industry.
• Demonstrated leadership experience managing small, highly technical teams.
• Experience with ModelN, SAP, and PowerBI is an advantage.

Key success indicators include:

• Increased design-wins, attach rates, and global revenue.
• Accelerated product adoption across target verticals.
• Seamless cross-functional alignment and successful global product launches.

Additional information:

The expected annual pay range for this position is $117,000 - $160,000 in the US. This position is also eligible for bonus opportunities and commission pay. Please note that the final offer amount will be dependent on geographic location, applicable experience, and skillset of the candidate.

Renesas offers a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, and pet insurance. In addition to elective benefit options, benefited employees receive company-paid life insurance and AD&D, LTD, short term medical benefits as well as paid sick time, paid holidays, and accrued paid vacation. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.

The expected annual pay range for this position in Canada is $98,000 - $122,000. This position is also eligible for bonus opportunities and commission pay. Please note that the final offer amount will be dependent on geographic location, applicable experience, and skillset of the candidate.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.