Marketing Specialist

Marketing Specialist

The Marketing Specialist supports the University of Mary's enrollment and institutional marketing efforts through strategic planning, campaign execution, and cross-campus collaboration. This role focuses on enrollment-driven marketing initiatives, digital and social media strategy, advertising, and institutional messaging, all aimed at attracting students, strengthening the University of Mary's reputation and public profile, and advancing our mission. The Marketing Specialist works closely with a Marketing team, Creative Services, and Enrollment Services, and partners across campus to ensure marketing initiatives are clear, consistent, timely, and strategically aligned with the University's goals. This position requires a strong command of integrated marketing strategy, project leadership, data-informed decision-making, and team collaboration, as well as a deep appreciation for mission-centered communication. Candidates will be invited to demonstrate a willingness to support and promote the Christian, Catholic, Benedictine mission of the University of Mary. Benefits Include:

• Retirement benefits with an 8% match
• Medical, Dental, and Vision insurance
• Free or discounted tuition for employees and dependents
• Discounted Meal Plan
• Discounted membership at the campus Wellness Center

Essential Roles and Responsibilities Include:

• Assists in the development and execution of marketing strategies that support enrollment goals and raise institutional visibility across all marketing channels, including print, web, email, social media, and digital advertising.
• Creates and implements marketing initiatives undergraduate, graduate, and online programs in close collaboration with Enrollment Services and Creative Services.
• Contributes to strategic planning and execution for digital, email, social media, and multichannel marketing efforts, ensuring campaigns are targeted, effective, and mission-aligned.
• Ensures timely completion of assigned projects by coordinating timelines, deliverables, and communication among marketing, creative, and campus partners.
• Implements consistent and compelling messaging across the University, particularly in collaboration with Enrollment Services and Mission Advancement.
• Collaborates with Creative Services in the development of marketing materials that strengthen and steward the University's brand and positioning.
• Analyzes data and performance metrics to refine strategies, improve outcomes, and inform future marketing initiatives.
• Provides leadership and guidance within marketing initiatives, supporting collaboration, accountability, and clarity across project teams.
• Performs other related duties as assigned in support of University marketing and communication goals.

Desired Minimum Qualifications, Education, and Experience Include:

• Required: Bachelor's degree in Marketing, Communications, English, or a related field
• Preferred: Master's degree
• Required: Minimum of five years of experience leading marketing or communications initiatives, developing strategies for diverse audiences, and managing complex projects; experience in higher education is strongly preferred.
• Upholds and supports the Christian, Catholic, Benedictine mission of the University of Mary.
• Supports the ongoing implementation of Ex Corde Ecclesiae, the apostolic constitution on Catholic colleges and universities.
• Builds a culture of ready and earnest hospitality in the Office of Public Affairs and throughout the University, in accord with Saint Benedict's admonition that all be received as Christ.

Knowledge and Skills Required:

• Demonstrated expertise in strategic marketing, enrollment-driven campaigns, and integrated digital communication.
• Proven ability to guide, support, and collaborate with creative and marketing teams while managing complex initiatives with clarity and purpose.
• Strong analytical skills with the ability to translate data into actionable insights.
• Exceptional written, verbal, and interpersonal communication skills.
• Solid grounding in brand stewardship, media relations, and thoughtful content strategy that reflects institutional mission and identity.
• Familiarity with modern marketing technologies, CRM systems, analytics platforms, and emerging trends in higher-education marketing.
• Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Ability and willingness to take on projects in unfamiliar areas and adapt quickly.
• High level of attention to detail to ensure consistency and quality across all marketing materials.

About the University of Mary We thank you for your interest in the University of Mary. Founded in 1959 by the Sisters of Annunciation Monastery, the campus overlooks the beautiful Missouri river and is located in Bismarck, North Dakota, a community of approximately 75,000 people, with wonderful family and parish life, friendly neighborhoods, enjoyable recreational and cultural facilities, a low crime rate, clean air, and excellent schools. The University of Mary, with an enrollment of over 3,800 students, is accredited by the Higher Learning Commission of the North Central Association.