Chief Revenue Officer (CRO)

Chief Revenue Officer (CRO)

About the Company

The Leading Provider of Synchronized Asset Intelligence Solutions

Industry
Telecommunications

Type
Privately Held

Founded
1998

Employees
51-200

Categories

• Asset Tracking
• Healthcare
• Healthcare RFID
• Heavy Machinery
• IoT
• M2M
• M2M Satellite Modem
• Modem
• Quake Global
• RFID
• Satellite
• Transportation

Specialties

• communications
• modem
• m2m
• machine to machine
• modems
• satellite
• iot
• telematics
• ble
• cellular
• 3g
• 4g
• lte
• 5g
• v2x
• wi-fi
• rtls
• rfid
• data
• asset tracking
• iridium
• orbcomm
• process improvement
• patient flow
• equipment location
• wander management
• specimen tracking
• emergency alert
• room optimization
• heavy equipment
• transportation
• ev
• trucking
• fleet
• logistics
• industrial
• healthcare
• senior living
• remote monitoring
• remote management
• security
• can bus
• and ai

About the Role

SUMMARY: We are seeking an accomplished Sales, Business, and Technical Leader with prior senior management experience in the IoT telecommunications market to join us as Chief Revenue Officer (CRO). The CRO will lead revenue generation initiatives across the industrial, automotive, and healthcare sectors and drive the expansion of global sales operations. The ideal candidate will have a proven track record of C-level leadership in sales, strong market contacts, and demonstrated ability to scale revenue by at least 20% annually, aligned with IoT market growth data. The successful candidate is expected to build and manage a strong direct and indirect sales force, oversee marketing initiatives, and create robust operational processes to support sustainable, long-term growth. This is a critical C-Suite role — the CRO must act as the CEO’s right arm in driving business execution, scaling the company, and achieving aggressive growth objectives. The position demands an enterprise-level strategic thinker with hands-on global sales leadership experience, strong cross-functional collaboration skills, and a deep understanding of global IoT markets and IoT business models. KEY RESPONSIBILITIES: 1. Revenue Growth Strategy and Execution: • Develop and execute a comprehensive revenue growth strategy tailored to the IoT market, targeting 25% year-over-year revenue growth. • Lead direct sales, channel sales, and marketing teams with a unified focus on achieving revenue objectives. • Build and maintain a scalable sales infrastructure to support continued global expansion. 2. Sales Leadership: • Manage high-performing sales organizations across multiple regions. • Oversee all aspects of the sales cycle, including pipeline management, territory development, forecasting, and strategic account growth. • Personally engage with key customers and strategic partners to strengthen relationships and drive revenue expansion. 3. Global Expansion and Reseller Network: • Create, develop, and manage a worldwide network of resellers and distributors. • Establish clear operational processes and governance frameworks for partner onboarding, enablement, and performance tracking. 4. Customer Success and Retention: • Drive initiatives to maximize customer lifetime value through upselling, cross-selling, renewals, and customer satisfaction programs. 5. Operational Alignment: • Collaborate closely with Product, Finance, and Operations teams to ensure offers are aligned with customer needs and market trends. • Ensure seamless synergy and operational alignment across all revenue-related teams to optimize execution. 6. Metrics, Forecasting, and Reporting: • Build and manage KPIs, dashboards, and forecasting models to drive data-driven revenue performance accountability. • Analyze market trends and customer data to continuously refine and optimize growth strategies. 7. Leadership and Development: • Recruit, mentor, and lead world-class revenue teams. • Foster a high-performance, results-driven, and customer-focused culture across the organization. QUALIFICATIONS: • 10+ years of progressive leadership experience in technical Sales, Business Development, and Revenue sales Operations roles. • 5+years prior senior management experience (VP-level or higher) in Sales is required. • Minimum 5 years of tenure at each prior company, demonstrating career stability, loyalty, and depth of experience. • Proven track record of achieving at least 25% year-over-year revenue growth, validated by W-2 documentation. • Experience building and managing global reseller networks, including operational process development and partner enablement. • Experience leading international market expansion and cross-regional sales organizations. • Must provide professional references from previous CEOs and customers, attesting to leadership skills, performance, and revenue impact. • Strong expertise in CRM platforms (e.g., Salesforce), sales enablement technologies, and data-driven revenue operations. • Bachelor’s degree in a technical field required; MBA or a relevant advanced business degree strongly preferred. CRO One-Year Objectives Map Aggressively grow revenue by 20% YoY, expand global sales operations, and build a high-performance organization aligned to the company's IoT growth strategy. Quarter 1 (Months 1-3) - Assessment, Alignment, and Quick Wins • Complete full revenue, sales, and operational audit. • Deliver 30-Day Assessment Report (SWOT + Quick Wins). • Launch Reseller/Customer Engagement Early Actions. • Establish Weekly CEO Alignment Meetings. • Milestone: Internal Visibility & Early Leadership Impact Quarter 2 (Months 4-6) - Strategy Execution and Global Expansion • Activate Global Reseller Partner Program. • Launch First Major Customer Expansion Initiatives. • Standardize Sales Operating Rhythm and Methodologies. • Recalibrate Demand Generation Campaigns. • Milestone: Structured, Scalable Revenue Processes Deployed Quarter 3 (Months 7-9) - Predictable Growth and International Acceleration • Scale international reseller and direct sales operations. • Achieve consistent 3-4x pipeline coverage ratio. • Launch Customer Health/NPS Program. • Quarterly Reseller Review and Optimization Cycle. • Milestone: Revenue Predictability Achieved, Global Activation Quarter 4 (Months 10-12) - Consolidation and Strategic Scaling • Deliver Full Year Revenue Targets (20-25% Growth). • Identify and Plan Entry into 2-3 New Global Markets. • Present 3-Year Strategic Growth Plan to CEO/Board. • Formalize Regional Leadership Promotions. • Milestone: Strategic Growth Engine Ready for Scaling Annual Success Metrics: • 20% Year-Over-Year Revenue Growth Achieved • Global Reseller Revenue Contribution >50% • Accurate Forecasting (+/-5% Accuracy) • Expanded into New Global Markets • Strong Strategic Alignment with COB • Positive Internal Employee and Customer Satisfaction Ratings • High-Performance Sales Culture Established • 3-year sales plan

Team Size
50

Direct Reports
4

Functions

• Sales/Revenue

Skills

• Sales required