Social Art Director (Beauty)

Social Art Director (Beauty)Employment type: Full-Time Location: Hybrid in NYCAbout the RoleWe're seeking an Art Director who brings together beauty, culture, content, and commerce. Reporting to the VP of Creative, you'll shape social-first creative across digital platforms, creator partnerships, and emerging shopping experiences. This role calls for a conceptual thinker who understands how consumers discover and purchase beauty products today. You'll lead a team of three and collaborate across social, influencer, media, ecommerce, and marketing to create platform-native content that builds engagement and drives conversion.What You'll DoLead creative development for social campaigns, creator content, TikTok Shop, social commerce, and always-on content.Concept and produce assets for organic and paid social, including TikTok, Instagram, YouTube Shorts, and Pinterest, as well as CRM, websites, paid media, and visual merchandising.Turn cultural trends, audience insights, and platform behaviors into timely, compelling creative.Develop short-form video, motion graphics, and other content designed for engagement and conversion.Collaborate with creative leadership, copywriters, photographers, videographers, and external creators; prepare shot lists for photo shoots.Partner with the visual merchandising team on 2D graphics for renderings and deliver final graphics to vendors.Use performance insights to test, refine, and optimize creative for individual platforms and audiences.Work with project management and cross-functional partners to deliver high-quality content efficiently.Stay current on creator partnerships, affiliate marketing, livestream shopping, and evolving social commerce practices.Manage a social art director, digital designer, and copywriter, guiding creative development, workload priorities, and execution.What You BringAt least 6 years of experience in digital art direction, creative concepting, and design, with an emphasis on social-first and digital commerce environments. A strong portfolio featuring social campaigns, short-form video, creator collaborations, social commerce, and performance-driven work. Deep knowledge of TikTok Shop, influencer and affiliate content, livestream shopping, and digital consumer behavior. Expertise in Adobe Creative Suite and Figma, plus proficiency in After Effects, motion graphics, and video editing. Experience directing photography, video, creator content, and user-generated-style assets. A refined design sensibility and the ability to balance brand storytelling with performance objectives across the consumer journey. Curiosity about performance data, emerging platforms, and creative technologies, including AI. Strong collaboration and project-management skills, with the adaptability to work in a fast-paced, test-and-learn environment. A passion for beauty, culture, creators, and meaningful consumer experiences.What Success Looks LikeIn your first year, you'll help elevate the brand's social presence through culturally relevant, creator-led content. Your work will support growth through social engagement, creator partnerships, TikTok Shop performance, and storytelling tailored to how consumers discover and shop.