Marketing Manager

Job Description

Job Description

Benefits:

• Employee discounts
• Flexible schedule
• Paid time off

Job Description:

Specialty Motorsports, a leading provider of top-tier powersports vehicles and accessories, is looking for an energetic and creative Powersports Marketing Manager to join our team. This key role will be responsible for planning and executing marketing campaigns that increase customer engagement, drive sales, and build brand recognition for our dealership. If you're passionate about powersports and have experience in marketing, we want you to help us reach new heights!

Key Responsibilities:

• Marketing Strategy: Develop and implement comprehensive marketing plans to promote our powersports products, including motorcycles, ATVs, UTVs, dirt bikes, and jet skis.
• Brand Promotion: Strengthen the dealership’s brand identity and online presence, ensuring we stand out in the competitive powersports market.
• Digital Marketing: Oversee the dealership’s digital marketing efforts, including website management, social media, and email campaigns tailored to our target audience.
• Advertising: Manage advertising campaigns across various media, including digital (Google Ads, social media), and event-based marketing.
• Events & Promotions: Plan and coordinate powersports events, such as product launches, demo days, seasonal promotions, and community outreach programs to engage with local enthusiasts.
• Sales Support: Collaborate with the sales team to create marketing materials that drive showroom traffic and lead generation for sales and service departments.
• Customer Engagement: Use customer insights and feedback to develop targeted marketing strategies aimed at both attracting new customers and retaining loyal ones.
• Budget Management: Manage and track the marketing budget, ensuring campaigns are cost-effective and aligned with dealership goals.
• Performance Tracking: Analyze and report on the effectiveness of marketing campaigns, adjusting strategies as needed to optimize results.

Qualifications:

• Experience: 2+ years of marketing experience, preferably in the powersports, automotive, or recreational vehicle industry.
• Skills:
  • Expertise in digital marketing strategies, including Google Ads, Facebook/Instagram advertising, and SEO/SEM.
  • Strong understanding of the powersports market and customer behavior.
  • Creative thinking and the ability to execute impactful marketing campaigns.
  • Strong communication, organizational, and project management skills.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Technical Skills: Proficiency in Microsoft Office, Adobe Creative Suite, CRM software, and marketing tools like MailChimp or HubSpot.

What We Offer:

• Competitive salary and performance-based bonuses.
• Paid time off.
• A fun, fast-paced work environment with opportunities for career growth.

If you're passionate about powersports and eager to make a tangible impact on our dealership's success, we’d love to hear from you!