Senior Marketing Manager, Integrated Digital Marketing

Senior Marketing Manager, Integrated Digital Marketing Our benefits package includes: Medical Vision Voluntary Life (Employee, Spouse, Child) Employer-Paid Life Insurance Short-Term Disability (STD) Long-Term Disability (LTD) Flexible Spending Accounts (FSA/LFSA) Health Savings Account (HSA) HSA Employer Contribution Critical Illness Hospital Indemnity 401(k) 401(k) Employer Match Paid Holidays Floating Holiday Mental Health Day Referral Bonus Program Tuition Assistance Program (TAP) Remote role offering the flexibility to work from anywhere in Texas. This role centers on planning and executing cross-channel strategies spanning Paid Search, SEO, and social media, while shaping AI-driven marketing initiatives and automation. Responsibilities Plan, manage, and optimize integrated marketing initiatives across Paid Search, SEO, and Paid/Unpaid Social Media. Ensure alignment across channels to support full-funnel objectives, including awareness, lead generation, conversion, and business outcomes. Serve as a unifying point of coordination across Paid and Organic efforts to build cohesiveness and increase efficiency. Act as a strategic partner to the AVP of Paid Search and Enrollment Marketing and the AVP of SEO, supporting execution of AI-enabled, automated, and data-driven strategies. Lead complex, cross-channel initiatives through completion, ensuring timelines, priorities, and outcomes are met. Support co-ownership of Social Media strategies (Paid and Unpaid) in partnership with both AVPs. Provide senior-level analytical oversight across channels, translating complex performance data into actionable insights. Improve analytics and reporting frameworks to enhance clarity, consistency, and decision-making. Support full-funnel measurement and performance optimization. Lead routine agency performance management processes, including goal alignment, performance reviews, and optimization discussions. Ensure agencies operate against clear strategic objectives and KPIs, reducing tactical burden on AVP leadership. Conduct and maintain competitive tracking and analysis across Paid, Organic, and Social channels. Monitor industry trends, platform changes, and emerging best practices to inform strategy. Partner with internal teams, including admissions, operations, analytics, content, and web, to ensure marketing efforts align with organizational goals. Support consistent communication and alignment across stakeholders. Other duties as assigned. Qualifications Bachelor's degree in Marketing, Business, or related field (or equivalent experience). 7+ years of experience in digital marketing with exposure to Paid Search, SEO, and Social Media. Experience managing agencies or external partners. Experience working with AI-driven marketing platforms and automated media systems. Full-funnel performance and conversion optimization experience. Experience in highly regulated or performance-driven industries. Must be proficient in Microsoft Office (Excel, Outlook, Word) and data entry. Experience with GA4, Google Ads, MetaAds, marketing automation software, CRM software (Velocify and Anthology are a plus). #J-18808-Ljbffr CHCP