Senior Analyst, Marketing Analytics

PagerDuty (NYSE:PD) is a leader in Digital Operations Management. In an always-on world, organizations of all sizes trust PagerDuty to help them deliver a perfect digital experience to their customers, every time. Teams use PagerDuty to identify issues and opportunities in real time and bring together the right people to fix problems faster and prevent them in the future. Over 13,000 organizations (including 60 of Fortune 100) rely on PagerDuty to succeed with Digital Transformation, Cloud Migration, and DevOps Modernization. Notable customers include GE, Cisco, Genentech, Electronic Arts, Cox Automotive, Netflix, Shopify, Zoom, DoorDash, Lululemon and more. We are expanding rapidly as a platform for Digital Operations Management using AI/ML and Automation and growing our adoption by Development, IT, Customer Service, Security, and other teams across the organization. PagerDuty is seeking a Senior Analyst, Marketing Analytics to join our talented, customer-focused team! You will correlate goals to key performance indicators (KPIs), ensure tracking is set up to report and analyze, set up automated Tableau dashboards, run experimentation and a/b tests, and provide collaborative insights to internal stakeholders for performance reporting and optimization. You will focus on identifying and mapping KPIs on the product-led growth funnel and sales assist funnel in a SaaS environment. Additionally, you will work with key stakeholder groups on the web and growth teams (digital marketing focused) on KPI and goal mapping enablement, data-driven recommendations on testing & personalization strategies, implement web analytics tracking and tests, advise on CDP tracking, create performance reporting dashboards, and deliver insights. You speak the language of marketers as well as data engineers, translating business questions into technical requirements. You provide simple, easy-to-digest reports and insights that will help our global marketing team drive more leads, pipeline and revenue, while keeping an eye on ROI. You’re organized, work well autonomously, and can be trusted to deliver high quality work. You prioritize fiercely and communicate effectively. You take the work seriously, but you don’t take yourself too seriously. Wherever possible, you’ll teach willing marketers how to answer their own questions with the flexible dashboards that you’ve built. This role is expected to come into our San Francisco office 2 days per week , so you can thrive in your new role and fully embrace being a Dutonian! Key Responsibilities Take analytics ownership of front-end tracking & reporting. Work with web developers to ensure proper & adequate front end tracking on all website features, and take an active role in identifying & resolving tracking gaps. Provide stakeholders with dashboards and reports on website engagement & performance, and identify key insights & opportunities for website enhancement. Analyze dashboards, provide insights and recommendations to stakeholders. See through recommendations and how that impacted performance. Conduct ad-hoc investigations analyses and provide data-based insights & recommendations to digital & web marketers. Assist in strategy and own implementation and reporting of A/B testing & experimentation. Have a firm grasp of statistical hypothesis testing, and familiarity with small-sample statistical testing methods. Provide appropriate interpretation of results & actionable recommendations to non-technical business stakeholders. Actively participate in a collaborative analytics team. Support fellow team mates in knowledge building & sharing, QA’ing code & analyses, and creating documentation of best practices. Document how tracking was implemented and how dashboards were created for transparency and visibility for stakeholders and cross-team members Basic Qualifications 2+ years of working with digital marketing and web analytics data set (e.g.Google Analytics 4, segment.io, Google Ads, Google Search Console, Google Display Network) Intermediate SQL skills 2+ years experience testing and experimentation (a/b testing, causal inference) 2+ years experience using Salesforce CRM data 2+ years experience creating reports in a business intelligence tool like Tableau Comfortable managing projects and working autonomously to complete projects Excellent communicator and collaborative team player Preferred Qualifications Enterprise SaaS experience Experience with Git / version control Experience with Snowflake or similar data warehouse Experience with tools like Marketo, Salesforce Google Tag Manager Testing tools like VWO Segment.io Multi-touch attribution experience Marketing mix modeling experience The base salary range for this position is 114,000 - 191,400 USD. This role may also be eligible for bonus, commission, equity, and/or benefits. Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience. Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process. Where we work PagerDuty operates a hybrid work model with offices in 8 major cities: Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto. While we offer flexibility within our established locations, we cannot employ candidates residing in: Location restrictions Australia: Northern Territory, Queensland, South Australia, Tasmania, Western Australia Canada: Alberta, Manitoba, Newfoundland, Northwest Territories, Nunavut, PEI, Quebec, Saskatchewan, Yukon United States: Alaska, Hawaii, Iowa, Louisiana, Mississippi, Nebraska, New Mexico, Oklahoma, Rhode Island, South Dakota, West Virginia, Wyoming Candidates must reside in an eligible location, which vary by role. How We Work Our values guide how we support customers, collaborate with colleagues, develop products, and foster a culture of belonging. They define not just our actions, but what it means to be Dutonian. People Leaders at PagerDuty are responsible for creating high performance environments that drive accountability. PagerDuty has four key dimensions that define our Leadership Impact: Lead Self, Lead the Team, Lead the Business, and Lead the Future. Each dimension has three associated competencies to give leaders a shared language for guiding their development, career, promotion, and succession planning discussions. Our Manager Expectations serve as a practical guide for managers to understand their responsibilities, prioritize their efforts, and drive engagement and performance. What We Offer As a global organization, our total rewards approach is competitive with industry standards and aligned with local laws and regulations. Learn more, including country-specific offerings, on our benefits site. Your Package May Include Competitive salary Comprehensive benefits package Flexible work arrangements Company equity* ESPP (Employee Stock Purchase Program)* Retirement or pension plan* Generous paid vacation time Paid holidays and sick leave Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)* Paid volunteer time off: 20 hours per year Company-wide hack weeks Mental wellness programs Eligibility may vary by role, region, and tenure About PagerDuty PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. The PagerDuty Operations Cloud is an AI-powered platform that empowers business resilience and drives operational efficiency for enterprises. With a generative AI assistant at its core, PagerDuty empowers teams to detect and resolve issues in real time, orchestrate complex workflows, and drive continuous improvement across their digital operations. Trusted by nearly half of both the Fortune 500 and the Forbes AI 50, as well as approximately two-thirds of the Fortune 100, PagerDuty is essential for delivering always-on digital experiences to modern businesses. PagerDuty is Great Place to Work-certified™, a Fortune Best Workplace for Millennials, a Fortune Best Medium Workplace, a Fortune Best Workplace in Technology, and a top rated product on TrustRadius and G2. Go behind-the-scenes on our careers site and @pagerduty on Instagram. Additional Information PagerDuty is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status. Your privacy is important to us. By submitting an application, you confirm that you have read and understand PagerDuty's Privacy Policy. PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email View email address on click.appcast.io and we will work with you to meet your accessibility needs. PagerDuty uses the E-Verify employment verification program. #J-18808-Ljbffr PagerDuty