Local Outreach & Business Development Representative

Local Outreach & Business Development Representative

Papa is a new kind of care, built on human connection. Across the country, health plans and employers look to Papa to provide vital social support by pairing older adults and families with Papa Pals, trained and vetted companions, who provide a helping hand and an open ear, resulting in less loneliness and better health.

Founded in 2017 and headquartered in Miami, Papa is backed by Canaan, Tiger Global Management, Comcast Ventures, SoftBank Vision Fund 2, TCG, Initialized Capital, and Seven Seven Six, among other revered institutional and individual investors. We envision a world where no one has to go it alone. Learn more at Papa.com.

As the Local Outreach & Business Development Representative, you will spearhead the launch of Papa's first dedicated referral channel for our Direct-to-Consumer (DTC) offering. In this critical, community-facing role, you will build strategic partnerships with the organizations and professionals who guide older adults and their families in securing vital in-home support.

Your target network will include a diverse ecosystem of stakeholders, such as senior-specialized realtors, physical therapy/rehab practices, faith-based organizations, aging-services NGOs, primary care providers, senior living communities, and local senior-focused content creators. This role offers the unique opportunity to build a local footprint from the ground up.

How you will allocate your time:

• 60% Partner Engagement & Community Presence: Driving outreach across the assigned territory through pre-arranged meetings, educational presentations (such as lunch-and-learns), public speaking engagements, and representation at key community events.
• 30% Pipeline Management & Strategic Follow-Up: Conducting targeted communication campaigns (phone, email, digital, and mail), scheduling, updating CRM records, and executing the necessary pre-work to convert interest into long-term partnerships.
• 10% Insights, Strategy & Playbook Iteration: Analyzing territory data, sharing field-level insights with headquarters, collaborating on collateral updates, and continuously refining our local referral playbook to optimize performance.

Key responsibilities:

• Relationship & Portfolio Management: Build and maintain a strategic portfolio of referral partners across multiple assigned segments (including healthcare providers, community organizations, faith-based groups, and senior-service networks).
• Territory Coverage & Outreach: Travel effectively throughout the assigned territory to conduct pre-arranged meetings and outreach. Utilize multiple communication channels—including phone, email, digital, and mail—to engage partners and convert interest into action.
• Public Speaking & Presentation: Deliver educational presentations and represent the organization at community events, partner-hosted seminars, and coalition meetings.
• Educational Outreach: Execute target-specific outreach strategies, such as educational luncheons and direct provider meetings, to engage prospects who require structured follow-up.
• Data & Pipeline Management: Maintain accurate records of the named-account list and partner pipeline within the CRM, documenting clear statuses, primary contacts, and follow-up commitments.
• Campaign Attribution: Distribute and track partner-specific promotional codes in the field to optimize conversion and ensure accurate attribution across segments.
• Performance Tracking & Analysis: Monitor referrals through the conversion funnel (lead to retention) by partner segment; analyze data to report on performance and field insights.
• Strategy Iteration: Continuously evaluate and iterate on the local referral playbook. Provide regular, data-driven recommendations to headquarters regarding marketing materials, messaging, and segment prioritization.
• Collateral Customization: Adapt messaging and communication materials to effectively resonate with diverse partner segments; collaborate with marketing/HQ to update collateral as strategies evolve.
• Regulatory Compliance: Understand and adhere to local municipal guidelines regarding marketing and outreach constraints, ensuring all field tactics remain strictly compliant.
• Plan and represent Papa at local industry events, expos, and partner-hosted gatherings — including realtor networking lunches, the Pride Center annual senior expo, and Palm Beach Partnership for Aging monthly meetings.
• Deliver weekly insights to HQ on what is converting, what is not, and what the rep is recommending to adjust.
• Be the local face of Papa in the market — represent Papa with consistency, professionalism, and a tone of awareness rather than sales.

To qualify for this role you must have:

• Market Knowledge: Deep familiarity with the local geography, neighborhoods, and senior-services community in Broward and/or Palm Beach County (or ability to quickly develop it).
• Stakeholder Engagement: Proven ability to build rapport and communicate respectfully with older adults and senior-adjacent professionals.
• Field-Based Mindset: High comfort level working in a mobile, community-facing role. Strong preference for building relationships through direct, in-person engagement rather than remote/desk-based outreach.
• Regulatory Navigation: Ability to understand complex regulatory environments (e.g., Medicare, caregiving compliance) and confidently address detailed questions from healthcare providers, realtors, and NGO partners.
• Autonomy & Self-Management: Exceptional self-discipline with a demonstrated ability to manage your own calendar, track follow-ups, maintain CRM hygiene, and drive results independently.
• Effective Communication: Strong written, digital, and interpersonal communication skills, including the ability to deliver educational presentations to small audiences.
• Data Literacy: Ability to navigate a CRM, pull lists, summarize weekly progress, and analyze basic trends to identify what strategies are successfully driving conversions.
• Software Proficiency: Proficiency with standard productivity tools (e.g., MS Office, G Suite).
• Education: Bachelor's degree in Business, Marketing, Healthcare, Communications, or a related field, or equivalent professional experience.

Preferred Qualifications (Bonus):

• An existing network within the senior-services, real estate, or healthcare community in the target market.
• Prior experience in field sales, community outreach, healthcare partnerships, senior services, or senior real estate.

Mobility & Travel Requirements:

• Territory Mobility: Ability to travel reliably and efficiently across the assigned territory on a daily basis to attend meetings and community events.
• Extended Travel: Ability to travel occasionally for regional company meetings and professional development opportunities.

Location & Residency:

• Target Territory: Based in the Phoenix, AZ metro area, specifically covering Maricopa County.
• Residency: Must reside within or in close proximity to the assigned Maricopa County territory to ensure efficient daily coverage and local community engagement.
• Market Knowledge: Deep familiarity with Phoenix/Maricopa County geography, local neighborhoods, and the regional senior-services community (or the ability to quickly develop it).

Compensation & Benefits:

• Classification: Non-exempt, hourly role.
• Compensation: $30/hour plus uncapped quarterly commission tied to activated paying members.
• Reimbursement: Approved mileage and parking expenses incurred during field work are reimbursed.
• Benefits: * Medical, dental, and vision insurance coverage
• HSA/FSA options
• 401(k) plan with a company match up to 4%
• Paid Time Off (PTO) & Sick Leave
• Parental leave and caregiver leave

Physical & Mental Requirements:

• Mobility and Territory Navigation: Ability to reliably travel daily throughout the assigned geographic territory (Broward and Palm Beach Counties) to conduct site visits, facilitate drop-in meetings, and transport necessary marketing materials and collateral to events.
• In-Person Stamina and Engagement: Ability to maintain a high level of physical and energetic presence during active field-based work (comprising 60% of the role), including standing, moving, or navigating various community venues, expos, and partner offices for extended periods.
• Effective Multimodal Communication: Ability to clearly and persuasively articulate company values, deliver educational presentations, and address complex regulatory questions to diverse audiences—including healthcare providers, seniors, and community leaders—via verbal, written, or assistive-technology-supported communication methods.
• High-Level Cognitive Function and Self-Discipline: Ability to independently plan, prioritize, and manage a fluid daily calendar with minimal direct supervision; must possess the mental agility to quickly pivot strategies based on field observations and analyze data trends within a CRM.
• Emotional Intelligence and Relationship-Building: Strong psychological and interpersonal resilience required to handle cold outreach, build immediate trust in regulated environments, and maintain a consistent,