Program Specialist

Essential Duties and Responsibilities Plan and implement a talent acquisition marketing and employer branding strategy to attract high-quality applicants. Responsible for developing and deploying integrated marketing campaigns including crafting strategies, developing audience segments, building email nurtures, and measuring results. Create and implement strategies for building a talent network / talent community. Coordinate and advertise and promote recruiting events. Serve as brand ambassador at various events, like virtual and on-site career fairs or on-campus recruiting events. Generate monthly updates for organization's leadership about upcoming talent acquisition marketing initiatives. Create monthly reports on key talent acquisition marketing metrics. Suggest new ideas for improving candidate experience and engagement. Research marketing and advertising trends in the recruiting industry. Program Overview Length of Program: 6 months Total Number of Weeks: 24 weeks Week 1-2: Orientation & Foundations Understand Maximus, recruitment marketing basics, and core concepts. Week 3-22: Ongoing Campaign & Operations Campaign Planning & Execution: Support planning and execution of recruitment marketing campaigns. Content & Creative Collaboration: Assist in developing marketing content and campaign assets. Digital Advertising Platforms: Gain hands‑on experience with digital and social advertising platforms. Email Nurtures: Support creation and execution of nurture campaigns. Recruitment Event Promotion: Support promotion of hiring events across channels. Performance & Analytics: Learn tracking, reporting, and performance measurement. Optimization & Testing: Assist in campaign optimization and A/B testing. Stakeholder Collaboration: Work with recruiters and cross‑functional partners. Career Website Support: Assist with landing pages and career site updates. New Platforms & Tools: Explore and support new tools and platforms. Compliance & Brand Consistency: Ensure alignment with brand and compliance standards. Industry Research: Gather trends and competitive insights. Continuous Improvement: Identify and propose improvements. Week 23-24: Wrap‑Up & Transition Final review, documentation, and program evaluation. Minimum Requirements Bachelor’s Degree in a related field. Equivalent combination of education and experience considered in lieu of degree. Maximus is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information and other legally protected characteristics. #J-18808-Ljbffr