Events Marketing Manager

About InStride Our mission goes beyond skill-building; we're here to empower our partners' employees to advance their careers, elevate their expertise, and achieve meaningful personal and professional growth. Role Overview InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role will own the strategy and execution of InStride's event portfolio while partnering closely with Marketing and Sales to ensure events support our go-to-market priorities, engage target accounts and audiences, and contribute to pipeline growth. The ideal candidate combines exceptional event execution with a broader B2B marketing mindset. You understand that a successful event extends far beyond the event itself and know how to connect events to integrated campaigns, account-based strategies, content, digital channels, and Sales activation to maximize their impact. You are creative, proactive, analytical, and detail-oriented, with the ability to move seamlessly between strategy and execution. You will continually evaluate where and how InStride invests in events, create memorable experiences for our audiences, and use performance insights to improve impact and ROI. Key Responsibilities Strategic event marketing : Ability to translate business and go-to-market priorities into an event strategy that engages priority audiences and accounts, supports broader campaigns, and contributes to pipeline growth. Ability to think beyond the event itself and partner across Marketing to activate content, email, digital, ABM, social, and other channels before, during, and after events to maximize reach, engagement, and conversion. Sales and account alignment : Strong understanding of B2B sales motions and ability to partner with Sales and BDR teams to identify priority accounts, generate meaningful meetings and engagement, and turn event activity into measurable commercial outcomes. Event management expertis e: Strong hands-on experience across event conceptualization, sponsorships, logistics, staffing, budgeting, attendee experience, lead tracking, on-site execution, and post-event follow-up. Analytical mindset with experience defining event KPIs, measuring account engagement and pipeline impact, evaluating ROI, and translating performance insights into recommendations for future investment. Ability to bring together Marketing, Sales, BDRs, Design, Product, RevOps, executives, and external partners around a shared event strategy and execution plan. Project managemen t: Excellent organizational and time-management skills, with a self-starter mindset and the ability to independently manage multiple complex projects in a fast-paced environment. Own InStride's integrated event strategy across sponsored events, hosted experiences, in-person programs, virtual events, and webinars, ensuring investments align with go-to-market priorities, target industries, priority audiences, and business objectives. Build the business strategy for priority events, defining the objective, target accounts and personas, desired audience actions, Sales activation plan, supporting marketing channels, and success metrics before execution begins. Plan and execute customer, prospect, executive, and third-party events that create memorable experiences while advancing InStride's broader marketing and commercial objectives. Own end-to-end event execution, including but not limited to sponsorships, vendor selection and contracts, registration, messaging, booth and experience design, marketing materials, staffing, budgets, timelines, and on-site execution. Develop Sales activation strategies for priority events, partnering with Sales and BDR teams on target-account outreach, meeting generation, event messaging, attendee engagement, and timely follow-up. Use performance insights to inform future event investments, identifying which events, audiences, formats, and activation strategies generate the greatest business impact and recommending where InStride should increase, change, or reduce investment. Maintain InStride's strategic events calendar and portfolio view, ensuring event investments complement broader marketing campaigns and go-to-market priorities throughout the year. Travel may be required. Qualifications & Experience 5+ years of B2B marketing experience, with significant experience owning events, integrated campaigns, field marketing, demand generation, or ABM programs. Demonstrated experience managing complex in-person events, sponsorships, executive experiences, and/or virtual events end-to-end. Experience using CRM, marketing automation, and/or ABM platforms to support audience targeting, event activation, attribution, and measurement. Experience with account-based marketing and target-account activation strategies strongly preferred. Creative, analytical, resourceful, and curious, with a drive for continuous improvement and a willingness to challenge how things have traditionally been done. Compensation & Benefits At InStride, final offer amounts a depend on multiple factors, including location, depth of experience, interview performance and equity with other team members. Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At InStride, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role, but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. That's why InStride employees are eligible to enroll in 2,800+ online certificate and degree programs through our Step Forward program. Unlike traditional tuition reimbursement programs, InStride covers your tuition upfront, regardless of your course of study, degree type, or school—eligible to employees starting Day 1. Flexible vacation policy. Diversity & Inclusion Statement At InStride, we foster a culture of belonging, we support authenticity and intersectionality, and we embrace and appreciate our differences. We do this by building a diverse pipeline of talent and ensuring equitable access to opportunities, information and leadership. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let your recruiter know. Policies & Disclosure InStride recommends employees have their COVID vaccinations. InStride may require employees to have COVID vaccination before entering the office or attending any InStride-related event in the future. For questions on how we use personal information of job applicants, please refer to InStride's Job Applicant Privacy Policy. #J-18808-Ljbffr