Senior Brand Strategist

Position Overview HomeServe is one of the few brands in America that shows up in person. Our technicians show up to homeowners' driveways on their worst days. Our call center teams are often the first voice a customer hears when something's gone wrong. Our digital and direct channels are reaching millions of homeowners at every stage of the customer journey. That kind of visibility is rare. So is the opportunity to make it all feel like one brand. The Sr. Brand Strategist will be the internal authority on how HomeServe shows up, from DTC campaigns and organic social to the call center floor and the contractors on the road. This is a role for someone who understands that brand isn't just what you say in a TV spot. It's what a homeowner experiences every time they interact with us, and it must be consistent, confident, and human across all of it. This role will help define the strategic direction of the HomeServe brand by identifying emerging customer needs, market dynamics, competitive opportunities, and evolving homeowner expectations, translating insights into actionable brand strategies. This person will work closely with the Creative teams, Direct-to-Consumer, PR, Partnerships, Product, our HVAC teams, and Operations to ensure the HomeServe brand shows up with clarity and conviction everywhere it lives. The ideal candidate combines strategic thinking, consumer research expertise, and strong organizational influence, with the ability to connect customer insights, business objectives, and brand strategy into a cohesive roadmap for growth. Responsibilities Drive the Brand Across the Organization: The Sr. Brand Strategist is responsible for making the HomeServe brand a living, operational reality, translating strategy into practical guidance that teams across marketing, customer service, and field operations can actually use. Lead Campaign Strategy: Support the development of integrated brand campaigns from strategic brief through execution, ensuring messaging is applied consistently across channels and that creative work is grounded in a clear strategic point of view. Build and Maintain Internal Brand Fluency: Develop and run a brand education program that gives teams across the organization the context, tools, and confidence to apply the brand consistently in their own work. Advise Cross-Functional Leaders: Serve as a credible brand voice in rooms where brand isn't always the loudest priority. Partner with Creative: Develop strategic briefs and messaging frameworks that give the creative team, and external agency partners, a clear, confident foundation for execution. Own Brand Insights & Intelligence: Serve as the internal authority on homeowner attitudes and brand perception, category trends, and competitive dynamics. Manage key insight programs including the annual customer survey and our brand health tracker, customer journey research and various market studies. Guide Organic Social & Community: Ensure HomeServe's organic social presence is an authentic expression of the brand, building meaningful relationships with homeowners and telling their stories rather than just filling a content calendar. Steward the Brand System: Maintain brand guidelines and standards while actively enabling teams across a complex organization to apply them. Essential Functions Brand Strategy, Planning & Internal Enablement – 30% Campaign Strategy & Messaging – 25% Cross-Functional Partnership & Advisement – 20% Brand Insights, Research & Intelligence – 15% Brand Stewardship & Governance – 10% Job Requirements Bachelor's degree or equivalent experience. 6–10 years in brand strategy, brand management, consumer insights, strategic planning, or integrated marketing with demonstrable experience activating a brand across a complex, multi-function organization. Experience developing messaging frameworks and campaign briefs. Experience leading consumer research, market intelligence, brand tracking, or customer insight initiatives and translating findings into business and marketing strategy. A track record of cross-functional influence, particularly with teams outside of marketing. Experience partnering with creative teams or agencies. Strong strategic planning and analytical capabilities, with the ability to synthesize multiple data sources into clear recommendations and actionable priorities. Strong communicator – equally effective in a creative brief and leadership presentation. Experience presenting strategic recommendations and insight-driven narratives to senior leadership audiences. Salary Range (Norwalk, CT) $114,484.18 to $152,645.58 Annual Bonus Potential 10% Minimum Physical Requirements The physical demands described represent those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions of the position for which they work. While performing the duties of this position, the employee is regularly required to listen, talk and hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls while executing tasks like working on a computer or talking on the telephone. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate to low. This job description is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. Equal Opportunity Statement HomeServe USA is an equal opportunity employer. #J-18808-Ljbffr HomeServe USA