Product Marketing Manager

Product Marketing Manager

We are seeking a strategic and execution-focused Product Marketing Manager to drive the commercialization and lifecycle management of innovative medical capital equipment solutions. This individual will play a key role in developing go-to-market strategies, leading new product launches, supporting commercial teams, and delivering data-driven insights that influence business decisions.

The ideal candidate combines strong strategic thinking with a hands-on approach to execution, thrives in a cross-functional environment, and has a proven ability to influence stakeholders across marketing, sales, product development, clinical, and executive leadership.

Key Responsibilities

• Develop and execute comprehensive product marketing strategies that drive market adoption and revenue growth.
• Lead cross-functional commercialization efforts for new product launches, ensuring alignment across product management, sales, clinical, operations, and executive leadership.
• Create positioning, messaging, value propositions, and competitive differentiation for capital equipment solutions.
• Partner closely with sales leadership to develop commercial strategies, launch plans, and customer engagement initiatives.
• Analyze market trends, competitive intelligence, customer feedback, and sales performance to identify growth opportunities and optimize business strategies.
• Build pricing models and forecasting tools to support business planning and commercial decision-making.
• Develop and maintain sales dashboards and key performance metrics, translating data into actionable recommendations.
• Monitor product performance throughout the product lifecycle and recommend enhancements based on market insights.
• Create sales enablement materials including presentations, competitive tools, training content, and marketing collateral.
• Build trusted partnerships across internal departments by effectively influencing without direct authority and aligning teams around common business objectives.
• Support product planning by leveraging customer insights, market dynamics, and commercial performance data.

Qualifications

Required

• Bachelor's degree in Marketing, Business, Life Sciences, or related field.
• Minimum of 5 years of product marketing experience within the medical device industry.
• Minimum of 5 years of experience marketing capital equipment.
• Demonstrated success leading new product launches from strategy through commercial execution.
• Strong analytical skills with experience in: sales forecasting, pricing analysis, market analysis, business performance reporting, dashboard development and KPI tracking.
• Experience interpreting complex datasets and translating insights into strategic recommendations.
• Proven ability to influence and build credibility with cross-functional stakeholders at all organizational levels.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Excellent written, verbal, and presentation communication skills.

Preferred

• MBA or advanced business degree.
• Experience supporting global product launches.
• Experience working within highly regulated healthcare or medical technology environments.
• Familiarity with CRM, business intelligence, and data visualization tools (Salesforce, Power BI, Tableau, or similar).

Success Profile

• Strategic yet highly execution-oriented.
• Comfortable working with both qualitative and quantitative data.
• Naturally collaborative and able to build trust across diverse teams.
• Customer-focused with a strong commercial mindset.
• Curious, analytical, and proactive in identifying opportunities.
• Organized, adaptable, and capable of managing multiple initiatives in a fast-paced environment.

Work Environment

• Hybrid position requiring two days per week onsite in the Greater Westborough, Massachusetts area.
• Occasional domestic travel for customer visits, conferences, sales meetings, and product launches.