Portfolio Marketing Manager
$85.77k - $136.74kS&P Global
About the Role: Grade Level (for internal use):
11 The Team: The Enterprise Portfolio Marketing team sits within the Enterprise Marketing team and is responsible for translating S&P Global's cross-divisional capabilities into unified go-to-market campaigns across the company's highest-priority growth themes. Working at the intersection of divisional product expertise and enterprise commercial strategy, the team develops and executes integrated campaigns that drive pipeline, brand awareness, and market leadership across Private Markets, Energy Expansion, Enterprise Data and Generative AI, and other strategic priorities defined by the CCO and CEO. This position report to Managing Director, Enterprise Portfolio Marketing. Responsibilities & Impact: As the Portfolio Marketing Manager, you will operationally own the execution of enterprise growth-theme campaigns from brief through delivery and measurement. You will work across divisional marketing teams, the CCO segment and account teams, content marketing, demand generation, and events to ensure campaigns land with impact, on time, and in coordination with divisional activity. This role is the campaign engine of the portfolio marketing function - turning strategic briefs into sequenced, measurable, multi-channel programs that demonstrate the power of S&P Global's integrated capabilities to clients and markets. Campaign Execution & Orchestration
Integrity, Discovery, Partnership Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals. Benefits: We take care of you, so you can take care of business. We care about our people. That's why we provide everything you-and your career-need to thrive at S&P Global. Our benefits include:
For more information on benefits by country visit: Global Hiring and Opportunity at S&P Global: At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets. Recruitment Fraud Alert: If you receive an email from a spglobalind.com domain or any other regionally based domains, it is a scam and should be reported to View email address on click.appcast.io. S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, "pre-employment training" or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines, fraudulent domains, and how to report suspicious activity here. Equal Opportunity Employer S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: View email address on click.appcast.io and your request will be forwarded to the appropriate person.
US Candidates Only: Know Your Rights: Workplace discrimination is illegal 20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.2 - Middle Professional Tier II (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning)
11 The Team: The Enterprise Portfolio Marketing team sits within the Enterprise Marketing team and is responsible for translating S&P Global's cross-divisional capabilities into unified go-to-market campaigns across the company's highest-priority growth themes. Working at the intersection of divisional product expertise and enterprise commercial strategy, the team develops and executes integrated campaigns that drive pipeline, brand awareness, and market leadership across Private Markets, Energy Expansion, Enterprise Data and Generative AI, and other strategic priorities defined by the CCO and CEO. This position report to Managing Director, Enterprise Portfolio Marketing. Responsibilities & Impact: As the Portfolio Marketing Manager, you will operationally own the execution of enterprise growth-theme campaigns from brief through delivery and measurement. You will work across divisional marketing teams, the CCO segment and account teams, content marketing, demand generation, and events to ensure campaigns land with impact, on time, and in coordination with divisional activity. This role is the campaign engine of the portfolio marketing function - turning strategic briefs into sequenced, measurable, multi-channel programs that demonstrate the power of S&P Global's integrated capabilities to clients and markets. Campaign Execution & Orchestration
- Own end-to-end campaign execution for assigned enterprise growth themes (e.g., Private Markets, Energy Expansion, Enterprise Data and Generative AI, Supply Chain), from brief development through channel activation, measurement, and optimization.
- Develop detailed campaign plans including timelines, channel mix, content requirements, audience segmentation, and KPIs, coordinating with content marketing, demand generation, digital, events, and creative teams.
- Manage campaign calendars to ensure sequencing aligns with divisional activity, major events (e.g., CERAWeek, Davos), and enterprise commercial priorities.
- Serve as the operational point of contact between the enterprise hub and divisional marketing teams for campaign alignment, asset sharing, and coordinated execution.
- Partner with divisional product marketers to synthesize product-specific capabilities into unified enterprise narratives for each growth theme.
- Facilitate working sessions with divisional marketing leads to identify cross-sell and bundling opportunities that strengthen campaign propositions.
- Maintain a current inventory of divisional assets, case studies, data points, and proof points that can be leveraged across enterprise campaigns.
- Coordinate with CCO account teams and Client Strategy to ensure campaign messaging reflects client needs and commercial priorities for target segments.
- Brief and project-manage the creation of campaign assets including thought leadership, data storytelling, client case studies, infographics, video, and digital content in partnership with the enterprise content marketing team.
- Coordinate paid media, organic social, email nurture, and web activation in partnership with demand generation and digital marketing, ensuring consistent messaging across all channels.
- Support the development of sales enablement materials - pitch decks, one-pagers, battle cards - that equip CCO account teams and divisional sales with campaign-aligned collateral.
- Work with Event Governance and divisional teams to embed growth-theme narratives into S&P Global's major event calendar, ensuring enterprise campaigns are amplified through conferences, webinars, and proprietary events.
- Identify and coordinate thought leadership opportunities (panels, keynotes, media placements) that reinforce enterprise positioning on assigned growth themes.
- Define and track campaign KPIs including pipeline influenced, MQLs generated, engagement rates, brand lift, and cross-divisional lead attribution.
- Produce post-campaign performance reports with actionable insights, sharing results across enterprise and divisional stakeholders to inform future campaigns.
- Contribute to the portfolio marketing measurement framework, identifying benchmarks and best practices that drive continuous improvement.
- Maintain campaign playbooks and templates that codify best practices for enterprise growth-theme campaigns, enabling repeatable and scalable execution.
- Manage campaign budgets for assigned themes, tracking spend against plan and optimizing allocation based on performance data.
- Leverage AI and marketing technology tools to accelerate content production, personalization, and campaign analytics in line with S&P Global's GenAI ambitions.
- Education: Bachelor's degree required or equivalent relevant experience; MBA or advanced degree preferred.
- Experience: 5+ years of B2B marketing experience, with at least 4 years in campaign management, portfolio marketing, or integrated marketing roles within financial services, technology, or data/analytics industries.
- Campaign Expertise: Demonstrated track record of planning and executing multi-channel, cross-functional campaigns that drive measurable pipeline and revenue outcomes.
- Cross-Functional Coordination: Proven ability to work across matrixed organizations, coordinating with product marketing, content, demand generation, events, and sales teams to deliver integrated campaigns.
- Analytical Skills: Strong proficiency in campaign analytics, attribution modelling, and performance reporting; comfort with marketing automation platforms and CRM systems.
- Communication: Exceptional written and verbal communication skills, with the ability to distil complex product capabilities into clear, compelling campaign narratives.
- Stakeholder Management: Experience managing multiple concurrent workstreams with senior stakeholders across different business units or divisions.
- Experience in financial data, capital markets, energy, or enterprise software sectors.
- Familiarity with account-based marketing (ABM) strategies and tools (e.g., 6sense, Demandbase).
- Experience working within a hub-and-spoke or center-of-excellence marketing model.
- Working knowledge of AI-powered marketing tools and willingness to pioneer GenAI-enabled workflows.
- Understanding of enterprise sales cycles and how marketing campaigns support complex, multi-stakeholder buying processes.
Integrity, Discovery, Partnership Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals. Benefits: We take care of you, so you can take care of business. We care about our people. That's why we provide everything you-and your career-need to thrive at S&P Global. Our benefits include:
- Health & Wellness: Health care coverage designed for the mind and body.
- Flexible Downtime: Generous time off helps keep you energized for your time on.
- Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
- Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
- Family Friendly Perks: It's not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
- Beyond the Basics: From retail discounts to referral incentive awards-small perks can make a big difference.
For more information on benefits by country visit: Global Hiring and Opportunity at S&P Global: At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets. Recruitment Fraud Alert: If you receive an email from a spglobalind.com domain or any other regionally based domains, it is a scam and should be reported to View email address on click.appcast.io. S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, "pre-employment training" or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines, fraudulent domains, and how to report suspicious activity here. Equal Opportunity Employer S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: View email address on click.appcast.io and your request will be forwarded to the appropriate person.
US Candidates Only: Know Your Rights: Workplace discrimination is illegal 20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.2 - Middle Professional Tier II (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning)
Vacancy posted 2 days ago
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