Digital Marketing Coordinator

Responsibilities:

Manage day-to-day operations of Paid Search campaigns, including keyword development, campaign optimization, display, Google Analytics, Knowledge of Adwords Monitor SEO best practices and strategy compliance Analyze & optimize Paid Media campaigns from the keyword to the landing page, identifying opportunities for improvement throughout the customer journey Excellent time management skills & self-motivated Monitor competitive landscape and emerging social trends Research and propose the implementation of new technologies, services, and opportunities to enhance social strategy Prepare quarterly Digital Marketing Report to present to IT Steering Committee Assist with photography/videography needs for marketing purposes. Assist in implementing high-quality, engaging messaging and content for website campaigns Qualifications Graphic design experience preferred. Comprehensive understanding of web content management systems and Adobe Creative Suite programs 2 years social media and/or marketing experience Experience in digital marketing and social media content management Experience managing successful social media campaigns Ability to work under pressure and manage multiple projects across multiple lines of business