Paid Media Specialist

Job Description

Digital Agency is looking for a paid media enthusiast who loves finding new ways to reach audiences across platforms. You know how to stretch an ad budget, spot a trend early, and build creative campaigns that look great and deliver results.

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What You'll Do

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• Take the wheel on paid social and search campaigns for a small portfolio of clients
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• Develop strategies that align with business goals, and set (and hit!) meaningful KPIs
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• Optimize budgets while maintaining or improving performance
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• Test, learn, and iterate to keep campaigns getting better
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• Turn data into clear reports that tell the story behind the numbers
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• Partner with our media team, creative team, and third-party vendors
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What We're Looking For

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• 2-4 years of agency experience
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• Hands-on expertise with Meta Ads and Google Ads, with LinkedIn, Snapchat, and TikTok a plus
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• Strong grasp of audience targeting, A/B testing, and campaign optimization
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• Proficiency with Google Analytics and attribution tools
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• Confidence engaging with executive-level stakeholders and supporting client conversations
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• Organized, detail-oriented, and able to juggle multiple campaigns independently while supporting the larger team
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• E-commerce experience is a plus (especially in beauty space), and a marketing degree is preferred, though we value experience too
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*Please note: this position requires working hours aligned with Eastern Time (ET)*