Social Media Specialist

Vinnie Mac is a full-service marketing agency that helps home service and restoration contractors grow their businesses with proven digital marketing strategies. The Social Media Specialist manages the social media presence for a portfolio of restoration clients, building and scheduling content, maintaining platform health, and making sure clients show up consistently and professionally across their channels. The person in this seat thinks strategically about what social media is supposed to do for each client, researches trends, and brings real creativity to an industry that does not always make it easy. Like the rest of the Content Team, this role manages multiple clients simultaneously, so strong time management and the ability to prioritize across a busy workload are essential. We do not expect perfection. Social media is fast-moving and visible, and things will occasionally go sideways. What we do expect is accountability, proactivity, and a mindset that is always learning and improving. We are a team that embraces AI tools and expects this role to be an active participant in finding, learning, and implementing them, not as a shortcut, but as a way to do better work. Responsibilities include building monthly content calendars at least one month in advance across all active clients, researching client industries, audience trends, and platform best practices before building content, writing captions and copy for social posts including relevant hashtags across platforms, designing social graphics and visual assets using Canva or similar tools, selecting and sourcing images to accompany posts, performing basic photo and video edits, uploading and managing video content across client channels, and staying current on social media trends, platform algorithm changes, and emerging formats. Platform health and administration responsibilities include managing and posting content across Facebook, Instagram, LinkedIn, and Google Business Profile, setting up new social media channels for clients as needed, monitoring client social channels regularly, troubleshooting social media and business manager access issues, reconnecting disconnected platforms, and onboarding and offboarding clients from social platforms and the scheduling tool. On the cross-team collaboration side, you will work closely with the Content Marketing Specialist and SEO team to ensure social content is aligned with broader strategy, support the CS team by contributing social media strategy ideas for at‑risk clients or upsell conversations, contribute to Vinnie Mac's own brand social presence, follow department SOPs and QA checklists, and keep ClickUp tasks, statuses, and timelines current across all active clients. This role is best suited for someone with 2+ years of experience in social media management or a related field who thinks strategically about what social media is supposed to accomplish. Strong research and writing instincts, comfort selecting and sourcing images including AI-generated ones, experience with social media scheduling tools, comfort with basic photo and video editing using Canva or similar tools, and hands‑on experience with AI tools for content creation are all expected. We offer 2 weeks paid vacation plus paid US holidays and sick leave, bereavement and parental leave policies, flexible working hours with overlap during Central Time business hours, professional development and mentorship from a manager, and career growth potential as the company scales. 2 weeks paid vacation plus paid US holidays and sick leave bereavement and parental leave policies flexible working hours with overlap during Central Time business hours professional development and mentorship from a manager career growth potential as the company scales Our core values include being positive team players, maintaining integrity and accountability, staying results-focused, being resourceful, and remaining humbly confident. #J-18808-Ljbffr