Manager, Editorial - Pottery Barn

Job Description

Pottery Barn is seeking a Manager, Editorial to help shape how our brand comes to life through words. In this role, you will lead the development of compelling editorial and copy that brings clarity, warmth, and inspiration to every customer touchpoint. Working across marketing channels, you will help define and elevate Pottery Barn's voice-translating our point of view on home and design into storytelling that resonates with customers. From seasonal campaigns to product narratives, you will ensure our voice is authentic, engaging, and consistent, while inspiring customers to create homes they love. This role is ideal for a strong storyteller with a passion for interiors and design. You are comfortable contributing to campaign concepts as well as crafting thoughtful, polished copy, with the ability to guide and elevate the work of others. Reporting to the Vice President, Creative Services, you will manage a small team of writers while partnering closely with teams across Creative, Merchandising, Marketing, and E-commerce to bring integrated storytelling to life.

Key Responsibilities

• Lead copy development across channels-including site, email, social, paid media, catalog, and retail signage-ensuring work is on brand, on time, and aligned with business goals
• Contribute to editorial direction for seasonal campaigns and integrated marketing initiatives
• Translate seasonal strategies and the Head of Product Design's vision into compelling editorial that highlights the beauty and functionality of our products
• Manage and mentor a small team of writers and freelance contributors, supporting high-quality execution
• Partner with Brand Marketing and Merchandising to develop product storytelling across categories
• Collaborate with E-commerce to ensure digital copy is clear, engaging, and optimized across platforms
• Help maintain and evolve Pottery Barn's brand voice across channels
• Partner with cross-functional teams to support creative briefs and ensure alignment from concept through execution
• Develop and maintain brand voice standards

Qualifications

• 6-8 years of experience in editorial, copywriting, or content development across multiple channels
• Experience developing copy for both brand storytelling and performance marketing
• Strong understanding of brand voice and how to translate it across formats and platforms
• Experience managing or mentoring writers
• Excellent writing, editing, and storytelling skills, with strong attention to detail
• Strong organizational, project management, and communication skills
• Ability to collaborate effectively with designers, art directors, marketers, and cross-functional partners
• Passion for home décor, interiors, and design trends
• Familiarity with Figma and Airtable is a plus
• Ability to work onsite in San Francisco Monday-Thursday

Our Culture & Values
We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.

People First
Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:


Benefits
A generous discount on all WSI brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
Tax-free commuter benefits
A wellness program that supports your physical, financial and emotional health


Continued Learning
In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Resources for self-development
Advisor (Mentor) program
Career development workshops, learning programs, and speaker series

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $125,000 - $130,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

About Us

Our Company

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.