Corporate Communications Manager Digital Measurement

Job Description

A lot of people think health insurance could be better. At Wellmark, we agree.

That’s why we’re working to make health care coverage more affordable, easier to access, and simpler to use - so the people we serve get the care they need with confidence.

As Corporate Communications Manager – Digital & Measurement, you will play a key role in shaping how we show up across digital channels using data, insights, and storytelling to build and protect our brand reputation, strengthen engagement, and connect with the people we serve. You will develop and execute strategies for Wellmark’s social and digital corporate communications channels, ensuring content is aligned to brand voice, business priorities, and regulatory expectations. You’ll also lead how we measure and communicate the impact of corporate communications, translating data into clear insights and recommendations that inform decision-making and drive continuous improvement. You will partner across Corporate Communications and with stakeholders throughout the organization to monitor conversations, manage issues, and elevate opportunities to engage meaningfully with our audiences. This role brings together strategy, content creation, digital channel management, and performance measurement to deliver integrated communications that support business objectives and strengthen trust in Wellmark’s brand. As a strategic partner, you’ll help connect insights to drive action while contributing to a cohesive and consistent narrative across channels.

The ideal candidate is a strategic communicator who is equally passionate about storytelling and measurement. You bring experience developing and executing digital and social media strategies, paired with a strong ability to analyze performance and translate data into clear, actionable insights that demonstrate impact. You are a skilled content creator and communicator, comfortable writing, producing, and optimizing content across channels to engage diverse audiences while maintaining alignment with brand voice and standards. You have a strong understanding of how digital ecosystems work - from social media and SEO to analytics and emerging technologies - and you continuously explore new approaches to improve reach and effectiveness. You’re a collaborative partner who builds strong relationships across teams and navigates complex, fast-paced environments with confidence. You’re proactive, organized, and able to manage multiple priorities while maintaining attention to detail. You approach challenges with curiosity and professionalism, bring thoughtful recommendations forward, and use data and insights to guide decisions. Above all, you bring a customer-centered mindset, strong communications acumen, and a passion for using digital strategy, measurement, and storytelling to create meaningful impact for the people and communities Wellmark serves.

Qualifications:
Qualifications

Required:

• Bachelor's degree in related field, or direct and equivalent work experience.
• 4+ years of professional social media management, corporate communications measurement, or related experience.
• Excellent writing and content creation skills in alignment with AP Style.
• Experience in gathering and analyzing data and creating reports to showcase communications performance impact to support business objectives.
• Strong verbal and written communication skills with the ability to produce creative, engaging digital content that drives business objectives.
• Experience building strategies and managing business social media platforms/channels including leading social care as well as organic and paid activations (e.g. Sprout Social, Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, Reddit, Snapchat, blogs, wikis).
• Experience leading insights and performance monitoring using analytics reporting tools such as TalkWalker, Power BI, Adobe CIA or similar tools.
• Project management skills to meet deadlines, follow through on assignments, take direction, attend to, and communicate about the details of any assignment.
• General knowledge of digital audio and video recording equipment; experience operating equipment, and experience with video and audio editing software.
• Basic understanding of AI agents, SEO principles (e.g., keyword research and Google Analytics), and how SEO informs social media strategy.
• Skilled in the analysis of data and data storytelling, including creation of reports and dashboards.
• Professional, polished and diplomatic in approach.
• Ability to deliver social customer service promptly, effectively, and with empathy and patience. Willingness to serve as a customer advocate and help resolve conflict.
• Ability to give and take feedback in a constructive manner, and to foster cooperation and collaboration across teams.
• Proactive self-starter with strong planning, time management, prioritization, and organization skills. Able to remain focused, flexible, open to feedback and professional during stressful or unexpected situations.
• Proficiency with Microsoft Office, such as Word, PowerPoint, Excel, and other software applications.

Preferred:

• 7+ years of social media management and/or communications measurement experience is preferred.

Additional Information

a. Develop and execute a comprehensive social media strategy to engage and educate target audiences to positively position Wellmark as a trusted partner and thought leader. Use a planful approach to ensure consistent content aligning with brand guidelines and voice, as well as legal and compliance requirements.

b. Foster and manage Wellmark’s digital community, including listening and issues management; leading the identification, resolution and mitigation of issues as necessary with partners across the organization.

c. Lead development, management and storytelling for corporate communications performance metrics, inclusive of analyzing and reporting performance for integrated communications approaches. Provide visibility to information and craft recommendations to allow corporate communications to activate necessary adjustments and optimizations to meet identified objectives.

d. Create engaging digital content including writing, photography and video creation for use across channels and touchpoints.

e. Represent the department and the organization in a highly professional and appropriate manner. Showcase strong interpersonal skills to foster positive working relationships in a high-stress, deadline-driven environment and communicate effectively with supervisor, other team members and stakeholders.

f. Explore emerging measurement, social media and communications trends and use the information to develop recommendations for the organization.

g. Track budget and hours investments for assigned initiatives.

h. Think strategically and holistically to prioritize and connect messages using a planful, consistent approach.

i. Manage and prioritize multiple initiatives to deliver high-quality work on deadline.

j. Identify and explore new communications channels or approaches to continually grow internal awareness and engagement.

k. Understand Wellmark's products, services and business and be able to incorporate these into strategic communication plans.

l. Other duties as assigned.

_ _ An Equal Opportunity Employer __

The policy of Wellmark Blue Cross Blue Shield is to recruit, hire, train and promote individuals in all job classifications without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or any other characteristic protected by law.

Applicants requiring a reasonable accommodation due to a disability at any stage of the employment application process should contact us View email address on click.appcast.io

Please inform us if you meet the definition of a "Covered DoD official".

At this time, Wellmark is not considering applicants for this position that require any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please refer to the following resources: Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Wellmark supports and expects the responsible use of AI for our workforce! We welcome the responsible use of these tools by job seekers as well and are interested in learning from you; you will have an opportunity in the application process to share which tools you used and how you applied them.