Marketing Manager V: 26-01529

Primary Skills: Product Marketing (Expert), Credit Card Marketing (Expert), GTM Strategy (Advanced), Customer Acquisition & Engagement (Advanced), Stakeholder Management (Advanced) Duration: 8 Months Contract Type: W2 Only Location: San Francisco, CA (#LI-Hybrid) Pay Rate: $120-125/hr on W2 basis Job Summary This role is a critical 8-month parental leave coverage positioning the Head of Product Marketing for a small business credit card. The individual will be responsible for defining and executing the go-to-market strategy, driving marketing outcomes, and enhancing the card's value proposition. This is an opportunity to lead a team and make a significant impact on small business success. Key Responsibilities Develop the GTM strategy for the product: From customer insights through to channel execution, creating the strategy and implementation plan to deliver on business goals Accountable for marketing outcomes: Lead the marketing teams to deliver strong outcomes on bold business goals Understand market insights to guide strategic decisions: defining target customers and key segments, understanding the competitive landscape, commissioning market research, and conducting analyses on customers to further refine insights Enhance credit card value proposition: Develop new offers (internal and external), identify new features backed in insights, establish learning agendas to inform product refinement and coordinate new capabilities to support product features Build activation and engagement strategies that evolve over time based on scaling and key audiences, launch new internal channels to reach new customers Marketing lead: Collaborate extensively with internal partner teams, guiding and influencing decision making, and connecting marketing to product, engineering and data science Lead a high performing team: Mentor, develop, and support a team of two, to achieve business outcomes and achieve their personal development goals Must-Have Skills 10+ years of experience in product marketing for credit cards, both in zero to one, and to scale Functional expertise in product marketing, acquisition marketing, designing and evolving customer value Experience in defining target metrics to measure performance such as funnel performance, ROI, growth, etc. Ability to develop strong business cases using a strategic view of the competitive landscape. Identifies target customer segments and develops plans on where and how to win. Develops a clear vision and distinctive strategy for the success of the business. Shapes approach using a highly structured thought process. Strategic self-starter with a high degree of energy and dedication. Acts with a sense of urgency. Sets and achieves realistically aggressive goals. Consistently uses a data-driven approach to support ideas, proposals, and decision making Starts with the customer and works backwards. Serves as a consistent voice and champion of customer needs throughout the business. Strong executive presence with the ability to crisply articulate the most important details in a compelling narrative to a diverse set of audiences across levels and functional areas. Comfortable working within a matrixed environment and can easily adapt their style to resonate with a wide range of stakeholder groups, rolling up their sleeves Industry Experience Prior experience in the financial services industry, with a focus on credit products for small businesses, is highly preferred. #J-18808-Ljbffr Akraya, Inc.