Senior Director Social Media Strategy

Job Description

Description

About Us

Moose Toys exists to make kids superhappy. For this revolutionary brand, happiness lies at the heart of everything we do. Known for our trailblazing toy design, development and manufacturing, and strong commitment to the future of our planet, our toys are consistently recognised with global awards and accolades.

Our Culture

At Moose we areplayful with a purpose. Fun is at the heart of everything we do, but we’re also very serious about the important stuff: our people, our values, and the planet:

• We're officially a Great Place to Work!
• We're a family.
• We're always learning.
• We give back in a big way.
• We’re serious about sustainability.
• We bring the fun!

Visit our website or our LinkedIn Life page for more information on our amazing brands and people.

Position Title

Classification

Exempt

Position Status

Full Time

Reports To

Senior Vice President, Marketing Centre of Excellence

Direct Reports

Social Media Managers; Content Creator; Junior Community Manager

Role Objectives

As a key member of Moose’s Marketing Centre of Excellence (COE), the Head of Social Media Strategy will lead the vision, strategy, and execution of Moose’s global social media presence. This role will shape digital storytelling that engages, entertains, and builds meaningful consumer engagement across platforms, driving brand relevance and community growth. They will design a dynamic social ecosystem that brings our brands to life, supporting Moose Global Marketing and Regional Marketers from strategy through to execution.

With a global mindset and a deep understanding of how social media influences consumer behaviour, they will balance creative ambition with measurable impact, overseeing platform and channel strategy, content creation and community engagement.

Reporting into the SVP, Marketing CoE and leading a team of social media managers and creators, they will drive and oversee social-first content development, ensuring campaigns are relevant, on-trend, shareable, and unforgettable. They will define the overall voice, tone, and visual identity of Moose’s social presence, creating immersive digital brand worlds that strengthen consumer loyalty and amplify global reach.

Qualifications

• 7 + years of progressive experience in social media.
• Proven track record of leading large-scale social media strategies for global brands.
• Experience developing and executing campaigns or initiatives that have made a meaningful impact on business results and/or the bottom line.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Results-oriented with the ability to demonstrate specific examples of significant accomplishments and measurable success.
• Proficiency with social media management tools.
• Deep knowledge of major platforms (Instagram, TikTok, LinkedIn, X/Twitter, Facebook, YouTube, Pinterest).
• Demonstrated success driving significant audience/follower growth, engagement, brand awareness, or campaign performance
• A visionary with a keen eye for content creation, editing, and storytelling.
• Ability to inspire creativity and innovation within teams.
• Experience working across multiple international markets, with a nuanced understanding of regional social media usage, cultural trends, and content consumption behaviours.
• Experience managing cross-functional teams.

Responsibilities

• Spearhead and elevate the creative vision, strategy, and execution across global marketing campaigns, spanning AV, social, digital, experiential, and trade.
• Drive innovative and modern creative solutions to amplify Moose’s toy brands, ensuring relevance and resonance across global markets.
• Partner seamlessly with marketing, consumer insights, PR, and media teams to align creative output with business objectives and strategic intent.
• Drive best-in-class execution in photography, video, CGI, animation, and experiential content — elevating visual storytelling across every channel.
• Champion creative consistency across consumer-facing touchpoints, reinforcing a unified brand voice.
• Possess deep understanding of digital content creation, leveraging platforms and audience insights to craft forward-thinking strategies.
• Stay attuned to trends, platforms, and audience behaviours, shaping creative strategies that resonate across diverse audiences and contribute to cultural impact.
• Partner with Insights & Digital to track content performance and feed learnings back into the creative process for continuous improvement.
• Build scalable processes for localisation to adapt global creative for regional cultural nuances and languages.
• Regularly review resourcing requirements for the department, recruits, interviews, selects and trains new staff.
• Oversee the day-to-day workloads and performance of direct reports towards the achievement of agreed objectives, through the provision of clear direction, coaching and support.
• Work with direct reports to set individual KPIs and conduct regular reviews in-line with the Moose Performance Management Program.
• Manage the training and professional development of team members, with an emphasis on providing timely and constructive feedback on a regular basis; and
• Champion the Moose culture to ensure direct reports deliver on “The Wow”.

This position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the role. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Core Values

• W e’re a family, who is O utrageously playful, with W ild imagination.
• We demonstrate kindness as part of the Moose family – treating others the way we want to be treated. We’re all about welcoming your wacky, weird, and wonderful self at work!
• Moosies pride themselves on taking personal responsibility for their actions and outcomes, always acting ethically, professionally, sustainably, and with a smile.
• We know there is no ‘I’ in TEAM and are committed to hitting team goals way out of the park.
• We’ve got each other’s backs – we support each other with no politics or personal agendas.
• Outrageously playful
• All Moosies use play to stimulate thinking and innovation – applying learnings across all initiatives.
• We think outside the toy box to keep things super FUN.
• We consistently give 100% to put the punch in our products and services.
• We keep our energy up so there’s a great buzz around the place all the time – helping to foster great ideas and ensuring strong productivity.
• Wild imagination
• We’re prepared to share the kooky and the creative in brainstorming sessions, to bring the best Moose to market.
• Moosies put heart and soul into innovating and delivering the best toys ever.
• We elicit infectious enthusiasm, are non-judgemental, value diversity of thinking and the benefits this brings, and are open to all WOW ideas.
• We keep on trend and across new technologies and sustainable approaches so we can bring this knowledge to the playroom.

Work Hours

8:30am – 5:30pm, Monday to Thursday

8:30am – 3:00pm, Friday

Plus, reasonable additional hours due to multiple time-zones.

Salary Band

USD $130,000-$155,000

Physical Demands

• While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear and use hands and fingers to operate a computer, telephone and other office productivity machinery, may need to reach, stoop, kneel to access items
• Must be able to sit at a computer terminal for an extended period of time
• Specific vision abilities required by this job include close vision requirements due to computer work
• Light to moderate lifting is required
• Frequently communicates with other employees and third-parties, must be able to speak clearly and exchange accurate information.
• Regular, predictable attendance is required
• Moderate noise (i.e. business office with computers, phones, printers and light traffic)
• Indoor business office environment with windows; light foot traffic within work areas
• Ability to sit at a computer terminal for an extended period of time

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

The work environment characteristics described here are representative of those a teammate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.