Brand Activation Manager

Brand Activation Manager - Temp 5/21-7/22 Join the world-renowned Anheuser‑Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for the NUTRL brand. As a pivotal member of our team, you will lead the charge in ensuring NUTRL remains at the forefront of the market by supporting a national sampling program. The Brand Activation Manager will oversee the execution of weekly sampling events in key accounts. Candidates must be highly motivated and results‑oriented. Job Location and Compensation Job Locations: US‑TX‑Dallas. Requisition ID: View phone number on click.appcast.io. Position Type: Full Time. Category: Field Operations/Field Management. Salary: USD $68,640.00–$78,000.00 per year. Responsibilities Develop and execute comprehensive activation strategies to achieve sales and brand objectives. Establish and maintain strong relationships with key accounts and the local wholesaler. Sell in brand programming to key accounts. Lead the planning and execution of brand activations, special events, sponsorships, and promotions. Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting. Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives. Local asset management—ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events. Responsible for activation recaps, metrics, and overall event success. Manage local budget, including reporting and reconciliation. Perform pre‑calls and checklists in preparation for sampling events. Monitor event execution while ensuring all key brand KPIs are achieved. Submit program deliverables accurately and on time each week (expense reporting, weekly recaps, BA survey audits, time sheet approvals, etc.). Possess knowledge of local nightlife, events, and local alcohol beverage laws. Assist in the analysis of sales and market/territory data to provide consultation and/or correction for under‑performing accounts. Responsible for managing events in person. Qualifications Must be of legal drinking age (21+). 2 years of beverage company and/or distributor experience. Driving is an essential function of this job; must maintain a valid/current driver’s license. Must have access to reliable transportation. Access to a computer with Microsoft Office and home internet access. Must be proficient in Excel and PowerPoint. Personal smartphone with the ability to communicate/report while in the field. Available to work 40+ hours per week, including nights and weekends. Prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesalers and accounts, brand sampling preferred. Must be able to lift 40 lbs. Must be able to travel for mandatory training at program launch. Excellent written and verbal communication skills. Professional demeanor and strong work ethic. Strong leadership and communication skills. Organizational skills to meet weekly deadlines. Live in the market for the full duration of the program. What We Offer Competitive salary. Monthly auto & tech stipend. In‑person training. Opportunity for bonus and recognition. Training and career development with Advantage. Opportunity to represent innovative and fast‑growing brands. Opportunity for professional development and career advancement within Anheuser‑Busch. We are an Equal Opportunity Employer. The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law. #J-18808-Ljbffr Advantage Solutions