Marketing Director

Marketing Director

The Marketing Director is responsible for driving sales growth and strengthening brand presence by increasing customer visits, expanding engagement with the Chick-fil-A One App, growing catering revenue, and leading meaningful community involvement. This role combines strategic planning with hands-on execution to ensure the Restaurant is highly visible, deeply connected, and consistently growing. This role is in-person at the Restaurant with some community interaction, and this role will also largely serve as an operational team member, in addition to marketing responsibilities.

Key Responsibilities

1. Sales Growth & Traffic Generation

• Develop & execute a local marketing strategy to increase transactions and overall sales
• Analyze sales trends, customer behavior, and daypart performance to identify growth opportunities
• Plan and execute promotions, limited-time offers, and in-store marketing initiatives
• Collaborate with operations to ensure marketing aligns with capacity

2. Chick-fil-A One App Growth

• Drive adoption, downloads, and active usage of the Chick-fil-A One App
• Execute campaigns that promote mobile ordering, rewards, and loyalty engagement
• Train and equip team members to consistently promote the app in Guest interactions
• Monitor app performance metrics and adjust strategies accordingly

3. Catering Sales Development

• Build and maintain relationships with local businesses, schools, and organizations
• Develop and execute a proactive catering sales strategy
• Identify new catering opportunities and create repeat business systems
• Track catering performance and set measurable growth goals

4. Community Engagement & Brand Presence

• Establish the business as a community leader through events, partnerships, and service
• Represent the brand in a professional and relationship-driven manner
• Ensure all community involvement aligns with Chick-fil-A brand values

5. Brand Stewardship

• Ensure all marketing efforts align with Chick-fil-A brand standards
• Oversee in-store marketing materials, digital presence, and messaging
• Maintain a high standard of visual and experiential excellence

6. Digital & Social Media Marketing

• Develop and manage a content calendar for social media platforms
• Create engaging, on-brand content that drives awareness and traffic
• Respond to customer engagement and build online relationships
• Analyze performance metrics and optimize content strategy

7. Leadership & Influence

• Lead, train, and develop team members involved in marketing initiatives
• Collaborate cross-functionally with leadership team to support overall business goals
• Take ownership of marketing results and continuously improve performance

Qualifications

• Open availability
• Proven ability to drive sales growth and execute marketing strategies
• Strong relationship-building and communication skills
• Highly organized with strong attention to detail
• Self-starter with a results-driven mindset
• Ability to analyze data and translate insights into action
• Passion for hospitality, service, and community impact
• Familiarity with Chick-fil-A systems and brand standards