Digital Measurement Manager

About the Role:

The Digital Measurement lead is responsible for leveraging data and analytics to track and optimize marketing campaign performance across various channels, including national media, retail media, owned content & channels, search and consumer promotions. In partnership with Media, CSU and Marketing leadership, this role is a key driver of Ferrero’s digital transformation, which seeks to build stronger consumer connections and drive growth through data-driven insights.

The Digital Measurement lead will report to the VP, Digital Transformation.

Main Responsibilities:

Developing Digital Measurement Capabilities:

• Establish KPIs and benchmarks, monitor and analyze digital marketing performance across paid, owned and earned media
• In partnership with cross-functional Ferrero and agency partners, establishing a learning agenda framework and establishing a scalable testing roadmap
• Provide insights and recommendations to improve campaign effectiveness and ROI
• Partner with global teams on processes and standards for digital analytics to promote data-driven decision making

Implement Measurement Techniques:

In partnership with CSU and Data & Analytics, apply the following to the NAM business;

• Market Mix Modeling (MMM): Analyze the impact of different marketing channels on sales.
• Multi-Touch Attribution (MTA): Understand which customer touchpoints are most effective.
• Cross-Media Measurement: Evaluating campaign performance across multiple platforms.
• Closed-Loop Attribution: Understand the impact of media/marketing at a particular customer.
• A/B testing: Conducting experiments to optimize digital performance.

Data Stewardship:

• Identify data sources and define KPIs & metrics to meet ongoing digital reporting needs.
• Partner with Data & Analytics to establish automated data feeds, define / enforce taxonomies and ensure quality, reliable data through governance processes and standards.
• Leverage tools such as PowerBI to create dashboards in place of manual reporting, translating raw data into actionable insights for media and marketing teams.
• Partner with data scientists to validate data models for advanced analytics and support the creation of AI Agents.

About You:

Candidates for digital measurement are expected to have a blend of technical expertise and business acumen:

• Bachelor’s degree, master’s degree in quantitative field like mathematics preferred.
• Significant experience in marketing and media analytics.
• Proficiency with various data and marketing platforms such as Google Analytics, SAP, and a variety of digital ad managers, as well as data visualization platforms such as PowerBI or Tableau. Experience with data modeling and use of machine learning algorithms is also valuable.
• Ability to manage multiple cross-functional stakeholders and agency partners, communicate complex concepts to senior leaders, and foster a data-driven culture.

What We Offer:

Careers with caring built in - discover our benefits .

The base salary range for this position is $118,000 - $150,000 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at .

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.

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Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.

Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.