Associate Media Director
Wpromote
You Will Be - Leading the planning of always-on, seasonal, and ad hoc campaigns across direct partner media
- Developing an intimate understanding of the client’s business, marketing objectives, and KPIs
- Working closely with the integrated media strategy leads on the account to ensure the Direct media program ladders up to the overarching strategy
- Leading the RFP process from start to finish, building and delivering final recommendation presentations to clients
- Increasing operational efficiencies within the team across planning, activation, reporting, and Ad Ops
- Negotiating program inclusions, rates, and terms with partners while developing internal best practices to upskill the team in this area
- Identifying opportunities to expand partnerships, providing added value and cost efficiencies to our programs
- Bringing new opportunities to clients across publisher, data, and measurement partnerships to drive innovation
- Leading the adoption of advanced measurement techniques across partners
- Partnering with Programmatic leads for holistic Display/Video strategy
You Must Have
- 5+ years of directly related experience and full-funnel marketing experience preferred.
- Expert knowledge of the digital media landscape across display, video, social and content . Familiarity with the programmatic landscape and synergies between direct, traditional, and programmatic buying is a plus
- Strong experience in planning large-scale publisher direct programs, including writing briefs, identifying potential partners, leading a team in the RFP process, evaluating partners, negotiating contracts, and presenting recommendations
- Proven ability to multitask, manage multiple projects, and deliver high-quality work within tight deadlines
- Proven track record of building and managing relationships, working with local vendors, and executing campaigns
- Strong process development skills
- Proven experience in training and developing others
- Innate curiosity and a desire to challenge the status quo
- Ecommerce, Retail, Luxury, or DTC vertical experience is a plus
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
$110k - $135k
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