Marketing Specialist

Marketing SpecialistWhat is your Purpose? As the Marketing Specialist, you will build and drive ROI through our multi-channel marketing and sales initiatives. You will work closely with our CEO to create momentum by identifying opportunities to promote Culture Works products, services, community, and team. The Marketing Specialist will optimize technology and data, implement marketing techniques internally and externally, and seamlessly guide prospective clients through our sales cycle. You will assist in the production and revamp of materials for digital and special in-person event promotions, nurture sales leads, and drive campaign investment results. You must be curious, self-motivated, organized, and resourceful while collaborating to identify targets who are people-driven and culture-focused. By leveraging the expertise and deliverables of our client team, you will foster relationships with prospective clients and contribute to effectively closing sales opportunities. What will you impact? As the Marketing Specialist, you have the unique opportunity to influence our company's success by crafting compelling campaigns that drive brand awareness, generate leads, and ultimately fuel business growth. Your expertise in reaching target clients and delivering impactful messaging is essential to achieving our strategic goals. As the Marketing Specialist, you will create reports regarding sales results, assist in customer service functions, and provide administrative support.Experience & Requirements3-5 years experience in sales, marketing, or executive-level assistance requiredExperience using Canva, HubSpot (certification highly preferred), and MS Office Suite requiredTech & System-savviness a MUSTProven experience utilizing and optimizing CRM systems to their full potentialDemonstrated success in managing high-volume tasks, systems, events, or initiativesBackground in professional services, HCM, or HR industries preferredStrong customer-centric business acumenAbility to travel 10-20% of the timeSuccess Factors & IndicatorsGenerate sales and marketing reports highlighting KPIs and goal accountabilityIncrease sales conversion ratesIncrease marketing ROIFocused on goals and excited to turn targets into resultsOrganized, detailed, and prepared: taking pride in staying a step ahead of your teamDriven by curiosity and humbleness to learn about target companies, their people, and business ownersEnergized by people, conversation, and connecting the right people to the right productPossesses a growth mindset and acts as an adaptable partner willing to collaborate in marketing and sales initiativesStrong interpersonal and communication skills while able to adapt communication style to suit the audienceServe as a strategy and creative thought partner to CEOEager to learn, absorb, and integrate into workflows and processes that collectively convert leads through a customized yet humanized sales processCompany Culture & ValuesWe know our culture is an evolution and we are committed to building a killer one, one team member at a timeWe believe in our purpose and live by our values, check em' outWe operate in a transparent partnership culture with a real-time feedback approach environmentWe foster a growth mindset community with continuous personal and professional L&DWe are passionate about our client's purpose, people, and processesTotal Rewards & PerksCompensation base of $65,000 to $75,000 depending on KSAsRobust vacation and sick paid time off plansHybrid working model with flexible hours and schedule optionsMonthly WFH stipends11 paid holidays (including your birthday or work anniversary)Team and individual bonus programEmployee referral programHealth, dental & vision insurance$10K employer paid life insurance401kVoluntary pet, chiropractic and acupunctureWeekly Team meetings, Jam Sessions, and Friday FeelsMonthly/Quarterly Culture Team Building EventsCareer pathing and education reimbursementEndless and ongoing personal and professional training, learning & developmentOh yeah…manageable workload and capacity!