Fintech & Payments Product Marketing Director

Redwood City, California · 1 Positions Job Description The Director of Product Marketing is responsible for developing and executing go-to-market strategies for i2c’s debit, credit, pre-paid and core banking products and solutions, including defining audiences, positioning, messaging, and marketing plans. The role integrates cross-functional collaboration, competitive research, and performance measurement to create product-focused content, drive lead generation campaigns, and ensure consistent product positioning across all channels to support business growth. Key Responsibilities Strategy, Research, Planning, and Reporting Define, manage, and implement comprehensive go-to-market strategies for new and existing products and solutions including audience definition, product messaging & positioning, marketing strategy, and sales enablement. Create product-focused go-to-market (GTM) plans and roadmaps in collaboration with cross-functional teams, including Product, Sales, Client Engagement, and Marketing. Ensure strategies are outcome-oriented and data-driven, leveraging metrics to inform strategy, priorities, and maintain accountability. Research & provide intelligence on the competitive landscape, especially how our banking & payments solutions stack up against the competition and meet our clients’ needs, communicating this value to internal teams and ensuring it is integrated/reflected in market-facing collateral. Measure, report, and communicate results regularly through relevant KPIs & metrics. Content and Campaign Development and Execution Drive the creation of product/solutions focused content to articulate the value proposition and benefits to the market through core messaging documentation, sales enablement materials, case studies, product videos, website copy, blog posts, and more. Integrate product focused themes into marketing/lead generation campaigns to drive new business, expand existing relationships and increase revenue. Ensure alignment of product positioning across all channels, market-facing collateral, and client touchpoints. What We’re Looking For Education BS/BA in Marketing or related field Experience 10+ years managing end-to-end product marketing in a fintech, payments or a fast-paced BaaS brand with a particular focus on marketing to the banking and credit unions segments. Deep understanding of the Issuing side of B2B and B2B2C Payments including debit, credit, and pre-paid as well as core banking including key themes, industry trends, customer pain points and objectives, and key market players. Experience simplifying a complex suite of features into a clear value proposition and defining engaging differentiated product marketing strategies. Results-driven, with a passion for creating product positioning that tackles business problems, advances the brand narrative, and resonates with our ideal customer. Skills Strong analytical skills, comfortable reviewing and analyzing business performance metrics, and ability to adjust when necessary Highly effective communication skills and ability to influence cross-functional teams Exceptional written and verbal communication skills Fluency in marketing & productivity tools: Salesforce/Pardot, Canva, Figma, Jira, SharePoint, Microsoft Office A self-starter who can work independently with little oversight Experience creating and managing multi-channel campaigns #J-18808-Ljbffr i2c Inc