Brand Lead Parkinson

Job Title

Reporting into the BUM you will lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.

Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.

Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.

Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.

Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.

Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.

Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.

Develop, lead and coach direct reports (if applicable), forecast, monitor brand KPIs, manage budget and brand P&L (if applicable), track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.

Manage a team of 2 direct reports in marketing.

Responsible for a portfolio of products.

Qualifications

Bachelor's degree or equivalent

At least 10 years of relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry on multiple brands and within multiple team constellations.

Ability to translate strategies into actionable and realistic marketing actions

Ability to lead, motivate and coordinate cross functional teams

Proven track record of successful leadership, management and coaching of teams and individuals, and in having developed talent and performance managed low performers

Solid working knowledge of healthcare environment and evolving landscape

Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge

Solid knowledge on finance principles and processes and English language proficiency verbally and in writing (for all non-English speaking countries)

Marketing track record of success within FMCG, Media and/or Digital/IT industry

Sales track record of success within biotech/pharmaceutical or any other industry

Skills

Motivates and Influences Others

Deals Well With Ambiguity and Risk

Learns Quickly, Course Corrects

Steps Up to Tough Challenges

Raises the Bar and is Never Satisfied With Status Quo

Manages Conflict Constructively

Knows the Business and Anticipates Opportunities

Additional Information

***Global mobility is required as part of the next career development. Candidates need to be mobile globally to apply for this role***

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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Pay Range: $-

Where We Work

Role is primarily site- or office-based but can occasionally be performed remotely. Employees who are site/office-based and can occasionally perform their role virtually work both in the office and remotely*, following the policies and regulations in place at their location. US Employees must be in the office on Tuesday, Wednesday, and Thursday with flexibility to work remotely on Mondays and Fridays. Three days in the office is the minimum; some individuals or teams may require more in-office days due to meetings, business/project needs or their role.