Senior Vice President, Global & US Influencer Strategy Lead

SVP, Global & US Influencer Strategy

Publicis Media Exchange (PMX) is the investment arm of Publicis Media, supercharging our agencies and clients to drive smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence. PMX is at the forefront of the converging marketplace, solving industry challenges and executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

PMX is looking for a visionary strategist who can operate at the speed of culture and the scale of global business. The SVP, Global & US Influencer Strategy is the architecture behind how we think about creator marketing setting the strategic vision for influencer programs across both domestic and international markets, and translating that vision into work that moves brands forward.

Responsibilities

• Develop and own the global influencer strategy framework, ensuring consistency, cultural relevance, and measurable impact across markets
• Lead US influencer strategy on priority accounts, serving as the senior strategic voice from brief through execution
• Identify emerging creator trends, platform shifts, and cultural moments, translating them into proactive client recommendations
• Partner with data, analytics, and technology teams to build measurement frameworks that connect influencer investment to business outcomes
• Serve as a thought leader internally and externally, contributing to POVs, industry panels, new business pitches, and client presentations
• Collaborate closely with the EVP, Influencer Client Lead and practice leadership to align strategy with broader growth priorities
• Manage and mentor VP/Director-level strategy talent

Qualifications

• 12+ years of experience in influencer, media, or integrated marketing strategy
• Proven experience developing and scaling global strategy frameworks across multiple markets
• Deep understanding of influencer marketing, creator ecosystems, and platform dynamics
• Demonstrated ability to identify cultural trends and translate them into actionable marketing strategies
• Experience working with data, analytics, and measurement solutions tied to business outcomes
• Strong leadership experience, including managing senior-level talent
• Excellent communication and storytelling skills, with experience presenting to senior stakeholders and clients
• Experience working in an agency or client service environment preferred
• Strong strategic thinking and problem-solving capabilities
• Ability to operate in a fast-paced, collaborative, and evolving environment

Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: USD $180,215.00 - USD $299,637.00/Annually.